The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Social Media Marketing: Maneuvering Tools & Rules for Branding.

Do You Want To Grow Globally and want to Expand your Customer’s Market ?

These strategies and secrets will transform your business and grow revenue. You’ll be happy to see growth and new business whenever you look at your social media pages.

Within this book’s pages you will find the answers to these questions and more. Just some of the topics and questions covered include:
Tips On How To Dominate Facebook

Tips on How to dominate Instagram

Tips on How to Dominate Twitter

Social Media Adapt or Die

Don’t Make These Mistakes If You Want To Dominate Social Media

This book breaks training down into easy-to-understand modules. It starts from the very beginning of social media marketing, so you can get great results – and grow your business!

Download Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram now, and start maximizing your business!

The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you’ll take away something valuable every single time you read, whether it’s for five minutes at breakfast, half an hour on your commute, or all day at the weekend!

You will learn:
• Why Every Business Needs A Social Media Marketing Strategy
• The Key Foundations For Every Successful Social Media Marketing Plan
• The Most Effective Content to Share on Social Media (And How to Make It)
• Hundreds of Tips to Grow Your Audience and Succeed on All The Biggest Social Networks: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and LinkedIn.
• How to Use Blogging to Underpin and Drive your Social Media Marketing Efforts

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


From the Author

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:

• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.


Product Features

  • Used Book in Good Condition

The Rules of Social Media Compliance & Governance: Know What You Need to Know

As more and more people accept that social media is like the wild west an untamed, constantly changing frontier it can be intimidating and even paralyzing to venture out into this volatile frontier. The Rules of Social Media Compliance & Governance helps social media professionals and business owners of all experience levels better understand social media guidelines, when to ask for help, and agencies that are available to support you (like the Federal Trade Commission). If you want to learn more about current social media law or if you re prepping for NISM s certified Social Media Strategist (SMS) exam, this guide will help you learn more about what you need to accomplish. A few of the key concepts covered include how to: Create a social media policy Define when, and when not to participate in a conversation Maintain social media policy through the inevitable changes your organization experiences Identify and protect intellectual property Create a procedure explaining how to participate and converse in a variety of situations Comply with company policies regarding social media use Work with key stakeholders to ensure efforts are supported Every organization should consult a legal professional when questions about their social media work arise, but in this book Dr. Amy Jauman helps people answer a critical question: When do I need to talk to a lawyer about my social media presence? If you re prepping for the SMS exam or just need to figure out what you don t know about social media laws, this book will familiarize you with relevant terminology, explain various laws and agencies that may affect your business, and help you achieve a better understanding of what every business owner needs to understand about social media.

Top 50 Rules for Successful Lead Generation on LinkedIn

How many times have you heard someone say… It’s not what you know, it’s who you know? We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to so about it.
In The Top 50 Rules for Successful Lead Generation on LinkedIn you’ll discover:
•how to create a profile that commands the attention of your ideal clients
•how to make new connections and communicate with potential clients
•how to consistently generate all the leads you need to be successful whether you’re a solo-preneur or the sales manager of a fortune 500 company

The rules are simple and easy to implement. Consistency is the key to success! The problem is… it’s also easy to do nothing. We purposely made this easy to follow and encourage you to gets started, implement the strategies we’ve laid out, and FINALLY achieve the success you’re dreamed about.

Passive Income: 2 Books in 1: Definitive Beginners Guide and Cardinal Rules to Financial Freedom (Passive Income Online, Make Money, Passive Income Secrets, Investment)

Two Hard-Hitting Books Conveniently Packed in One Powerful Bundle!

This definitive guide on earning Passive Income contains 2 manuscripts conveniently rolled up in 1:

  • Passive Income: Definitive Beginners Guide
  • Passive Income: The Cardinal Rules to Financial Freedom

Financial Freedom Through Passive Income Streams!

Imagine a life where the salary that you make at your full-time job is cushioned by money that you earn without actually having to sit an office for eight hours a day. You don’t have to exchange your time for the supplemental money that you earn, so you have more financial freedom to pursue anything that matters to you in life.

Passive income is the secret that many of the richest and most famous people in the world use to maintain their bank accounts while to all appearances they are simply living the good life. In fact, studies show that out of all of the millionaires in America, more than 60 percent have at least three streams of income, while nearly 50 percent have four or more and over 30 percent have five or more.

Current estimates also indicate that you need at least five hundred thousand dollars saved in order to retire effectively.
Inside this book you will find all the details you need to start building your own passive income stream, even if you have little or no cash on hand to start investing in your future.

Passive Income: Definitive Beginners Guide

Here is Exactly What You Will Discover…..

  • A step by step outline of everything you need to get started creating passive income opportunities
  • The secret to making bank off of ever day items
  • Making Passive Income through Webinars, Self-Publishing, and selling quality products online
  • Ways to profit from real estate with little to no money down
  • And more….

Passive Income: The Cardinal Rules to Financial Freedom

Here is Exactly What You Will Discover…..

  • Common mistakes to avoid that new passive income entrepreneurs make
  • What the word “passive” truly means
  • Why Affiliate Marketing matters
  • How to maximize your exposure through an understanding of SEO
  • Why Affiliate Marketing matters
  • Why you need more than one Passive Income business and how to make it happen
  • And more….

Don’t wait any longer to start your road towards financial freedom and quitting your 9 to 5 grind. Take action and BUY THIS BOOK to start creating multiple Passive Income Streams today!

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. * Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn * David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Product Features

  • Used Book in Good Condition