Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.

When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.

When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.

Performance Evaluation for Network Services, Systems and Protocols

This book provides a comprehensive view of the methods and approaches for performance evaluation of computer networks. It offers a clear and logical introduction to the topic, covering both fundamental concepts and practical aspects. It enables the reader to answer a series of questions regarding performance evaluation in modern computer networking scenarios, such as ‘What, where, and when to measure?’, ‘Which time scale is more appropriate for a particular measurement and analysis?’, ‘Experimentation, simulation or emulation? Why?’, and ‘How do I best design a sound performance evaluation plan?’. 
The book includes concrete examples and applications in the important aspects of experimentation, simulation and emulation, and analytical modeling, with strong support from the scientific literature. It enables the identification of common shortcomings and highlights where students, researchers, and engineers should focus to conduct sound performance evaluation.  
This book is a useful guide to advanced undergraduates and graduate students, network engineers, and researchers who plan and design proper performance evaluation of computer networks and services. Previous knowledge of computer networks concepts, mechanisms, and protocols is assumed. Although the book provides a quick review on applied statistics in computer networking, familiarity with basic statistics is an asset. It is suitable for advanced courses on computer networking as well as for more specific courses as a secondary textbook.

Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains:

  • Important new coverage of intangible assets
  • A rigorous and practical discussion of quantifying the value of information
  • More detail on measuring brand equity
  • A complete separate chapter on web, SEM, mobile, and “digital” metrics
  • Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
  • An up-to-date survey of free metrics available from Google and elsewhere
  • Expanded coverage of methodologies for quantifying marketing ROI

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more.

 

For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make.

 

Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.

Assurance of Communications, Navigation, Surveillance/Air Traffic Management (CNS/ATM), Navigation Safety, and Next Generation Air Transportation System (NEXTGEN) Performance

The United States Air Force (USAF) is the aerial warfare service branch of the United States Armed Forces. The USAF was initially a part of the U.S. Army, but was formed as a separate branch of the military in 1947 under the National Security Act. Although it is the most recent branch of the U.S. Military to be formed, the USAF is the most technologically advanced air force in the world. The Air Force e-Publishing Library’s mission is to provide documents for Air Force customers worldwide, and supply life-cycle management of Air Force Electronic Publishing to enable product and service delivery to the end user, regardless of media in pace and in war.

The United States Air Force e-Publishing Library collection contains manuals and reports describing the procedures and protocol necessary in various situations and circumstances. Some titles in the collection include: A Manual of Civil Engineer Bare Base Development, Guide to Mobile Aircraft Arresting System Installation, and Nuclear Weapons Accident and Incident Response. This publication is part of this Air Force e-Publications collection.

The Effects of Traffic Structure on Application and Network Performance

Over the past three decades, the Internet’s rapid growth has spurred the development of new applications in mobile computing, digital music, online video, gaming and social networks. These applications rely heavily upon various underlying network protocols and mechanisms to enable, maintain and enhance their Internet functionality

The Effects of Traffic Structure on Application and Network Performance provides the necessary tools for maximizing the network efficiency of any Internet application, and presents ground-breaking research that will influence how these applications are built in the future.  The book outlines how to design and run all types of networking experiments, and establishes the best practices in synthetic traffic generation for current and future researchers and practitioners to follow.  It addresses some basic concepts and methods of traffic generation, but also details extensive empirical research in testing and evaluating network protocols and applications within a laboratory setting.

The Effects of Traffic Structure on Application and Network Performance is designed as a reference book for networking professionals who must design, plan, test and evaluate their networks.  Advanced-level students and researchers in computer science and engineering will find this book valuable as well

Marketing AI(TM): From Automation to Revenue Performance Marketing

Not long ago, the entire process of marketing was a human endeavor—driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream.

But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible.

In Marketing AI™, innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process—in ways that no conventional strategy can provide.

In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized omni-channel marketing—including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.

Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd Edition)

Today’s Definitive Guide to Marketing Metrics

Choosing Them, Implementing Them, Applying Them

  • New quantitative formulas, applications, and analytical techniques
  • Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more
  • All-new chapter on leveraging today’s rich online, email, and mobile metrics
  • Expert guidance for clarifying what to measure, and testing reliability and validity

Now extensively updated, this award-winning book will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

 

You’ll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffs—and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make.

 

A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even “likes.” This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data.

 

www.management-by-the-numbers.com

 

Marketing Metrics, Third Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

 

This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today’s many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.” You’ll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable.

 

Choose the right metric for every marketing challenge

Understand the full spectrum of marketing metrics: pros, cons, nuances, and application

 

Gain a deep and thorough understanding of Marketing ROI (MROI)

Quantify how your marketing spending actually contributes to profits

 

Understand and apply web/online metrics far more effectively

Get actionable knowledge from new web, rich media, and social metrics—including Google Analytics

 

Measure what matters, and measure it reliably

Choose the right metrics, and ensure accurate, valid data for decision-making