NO RULES The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; that’s the largest product launch in history. A platform shift took place in 2011-for the first time, sales of sm
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The One Missing Ingredient Small Businesses Need to Get More Traffic, Capture Many Leads, and Convert More Sales… Could This Little Known Small Business Success Secret Combined with 21st Century Technology Be The Key To Solving Your Business Headaches?
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Looking to take advantage or mobile marketing for smartphones and tablets, but don’t know where to begin? Already investing in mobile marketing but want to improve your results? This book can help!
Mobile Marketing Strategy For Business is your guide to mobile marketing for business, covering website design, SEO, app-building, and the planet’s top social media, video and location-based apps including Facebook, Twitter, FourSquare, YouTube and Yelp. This book provides simply-written expert tips, sharing secrets about how to build your brand through mobile marketing, attract and engage with customers, and increase sales.
Mobile Marketing: The Facts:
- Of the 5.1 billion cell phone owners on Earth, over 1 billion own smartphones (Marketing Association Asia, 2011).
- 90% of smartphone users in the US use their mobile device to check e-mail and browse the web (Pew Internet and American Life Project).
- By 2015, more Americans will access the internet through mobile devices than through desktop computers (IDC).
- Mobile marketing will account for 15.2% of global online ad spend by 2016 (Berg Insight, 2012).
- Mobile coupons get 10 times the redemption rate of traditional coupons (Mobile Marketer, 2012).
- 44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
The Mobile Marketing Boom
Mobile marketing gives brands hyper-targeted access to a captive audience of billions. It produces more immediate responses and a higher response rate than any marketing method ever seen before. And as the proliferation of smartphone and tablet use continues in modern society, more companies than ever are hopping on the wave that is rolling along at a faster and more impactful pace than ever.
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Have you been wondering if mobile marketing is worth your efforts? Consider this:
“In the last 12 months, customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.”
This was said by Jeff Bezos, CEO of Amazon, and it shows just how powerful mobile marketing has become. If your company is not making the most out of it, you are missing out on that potential income.
Why is mobile marketing so important? Think about the way people use their mobile devices. A mobile phone, smart or not, is constantly with the individual. If they receive a text, they likely stop what they are doing to check it. If they have a few moments of downtime, they likely use the phone to go online and check their email or their favorite social media site.
By getting your message to that mobile device, you are keeping your brand, quite literally, in your customer’s back pocket. This is why mobile marketing is becoming one of the driving forces in the marketing world. When done correctly, mobile marketing reaches a consumer in a highly intimate way.
Mobile media is here to stay, and it is growing at a tremendous rate. Is your business making the most out of this? If you are not following the latest mobile marketing trends, you may be left in the dust. This audiobook tells you what you need to know about the latest trends and changes in the mobile marketing world.