The Essentials of Online Marketing: Basics for Beginners (Business Basics for Beginners Book 37)

There are many different approaches to marketing but all involve a few essential elements for success. It’s easy to get caught up in all the type whenever new technology is released, but some tried and tested tactics work reliably all the time and should therefore be the foundation for your marketing mix.

In this guide, you will learn the basics regarding the most successful marketing methods, online and offline, that can help you build your brand and business and start earning the level of profits you need to succeed.
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Table of Contents

What’s in This Guide


Chapter 1: Knowing Your Niche

Chapter 2: Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound

Chapter 3: Social Media Marketing – Socialize with Your Fans and Followers

Chapter 4: Mobile and SMS Marketing – Profiting from the Mobile Revolution

Chapter 5: Content Is King – The Basics of Content Marketing

Chapter 6: Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox

Chapter 7: Direct Marketing – The Traditional Approach

Chapter 8: Offline Marketing and Why It’s Still Important

Chapter 9: Search Engine Marketing – Climbing the Search Engine Results Pages

Chapter 10: Selling Other People’s Products for a Commission with Affiliate Marketing

About the Authors

Joan Mullally is a leading online marketer and the author of more than 100 how-to guides. A former student of Pulitzer-Prize winning author Frank McCourt, who was also her teacher training supervisor, she combines clear writing with actionable steps to get the results you need to succeed in business and marketing.

Thomas Michaels is an online marketing media expert who loves to help readers make the most of the new and available technology to market successfully online. He is the author of more than 30 guides and online courses.

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