Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Millennials in Network Marketing: Crushing the World of Network Marketing: Millennial Leaders Share their Experiences, Insights and Wisdom

“Millennials, you, me, us. We are the most socially connected generation to ever walk on planet earth.” “It would only make sense for us to figure out a different way to make money and live a more fulfilling and exciting life.” “When I saw Network Marketing, I saw freedom.” “When you find a Millennial with a ‘sick’ work ethic, they’re going to be your top performers.” “More Millennials are standing up each and every single day saying ‘I am ready to make a difference in my life.’” “People like to say we don’t have a good work ethic, but we have a very strong work ethic, we’re just extremely passionate people.” “The first thing I tell everybody is to have a powerful Millennial.” “We are the entire future of this industry.”

These are just a few short quotes from the seven figure earners featured in this book – yes, that’s seven-figure earners! Truly wise beyond their years, each laser-focused Millennial entrepreneur tells their powerful story with refreshing honesty, transparency and thoughtfulness.

If you are currently in the industry of Network Marketing, this book will completely change how you approach this coveted demographic. Understanding how they think, what motivates them and how to talk to them is crucial when prospecting a Millennial.

** Why they think Network Marketing is ideal for their age group
** What mistakes they feel unsuccessful distributors make
** Why they are so open to non-traditional businesses
** The wrong way older people try to prospect them
** Why culture is so important to them
** What they would need to hear to consider joining someone’s team

These ideas and so much more are addressed in these candid conversations.

Forget what you THINK you know about Millennials. These inspirational stories of determined young adults who dared to dive headfirst into the world of Network Marketing will motivate, educate and fascinate you.

eMarketing: The essential guide to marketing in a digital world

Make your mark with digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.

eMarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.

Updated 5th edition features
Learning outcomes, key terms and concepts
19 up-to-date chapters with case studies demonstrating digital in action
Chapter and case study questions, online resources and further readings

Reviews and Comments
The first thing that you should do is obsess about the terms in this book. Vocabulary is the first step to understanding, and if you don’t know what something means, figure it out. Don’t turn the page until you do.

– Seth Godin,
Author: Purple Cow, Lynchpin and Permission Marketing

My Quirk eMarketing textbook is a truly indispensable desk item. Since completing the e-course I have been able to help embed the correct terminology and appropriate digital focus with all colleagues from top down. This is essential if we, as a global business, wish to be seen as competent leaders and high quality adopters of digital marketing tactics and strategies. Behind every great digital marketer should be this great textbook!

– Sunita Anderson,
Group Marketing Knowledge Manager at SABMiller plc.

“I found the textbook well-written, making what could be quite complex terms and definitions easy to understand. Having loads of practical examples scattered throughout the chapters, the theoretical concepts were well highlighted in practical, real-world application. Each chapter challenged me to apply my newly learnt skills through providing further readings and additional resources to explore.”

Mr A. Marriott
Lecturer: Marketing, and Advertising & Sales Promotion at Nelson Mandela Metropolitan University

Learn More About Marketing in a Digital World
Red and Yellow, Quirk’s academic partner, offers part-time eLearning and full-time taught courses in branding, marketing, digital, advertising and communications. Drawing on expert knowledge from every corner of the industry, they offer practical, outcomes-focussed qualifications for every stage of your career.

Visit www.redandyellow.co.za for details.
To access lecture slides, guide and additional resources, visit our Online Resource Centre for students and educators:
www.redandyellow.co.za/textbooks/digital

Copyright notice:
We believe that education should be freely accessible and we have licenced this textbook under a Creative Commons Licence. You may use this content in any way you want, provided it is not for commercial gain (neither the book, nor any derivatives of it can be sold or resold), you share all changes that you make and you attribute to the publishers. For more information, or to download a free copy of the book, please visit:
www.redandyellow.co.za/textbooks/digital

101 Entrepreneur Lessons and Mistakes From The Real World: Achieve the Mindset, Success and Money Easier and Quicker. (Nantchev’s Nuggets of Knolwedge Book 16)

Part of the Nantchev’s Nuggets of Knowledge series
Pure actionable knowledge.
NO fluff. NO theory.
Just Results and Success.

101 lessons that I’ve learnt from the real world of business. Lessons that I’ve picked up from when I started my first business in 2014.

I talk about why writing a book is important, as it is a way to separate you from the rest of the world and the market.

Some relationships can be distracting and divert attention and time away from your business. I saw that you need to sort yourself out first and when you are in a better situation, then you can seek a relationship.

Recently a story between Bill Gates and Warren Buffet has solidified why focus is important to me.

And 98 more lessons on how to be a successful entrepreneur. Some ideas you may have heard before, some will be new to you.

Whether you are stuck, do not have the mindset or ability, there is a lesson in here for you.

Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics)

THE DEFINITIVE GUIDE TO NEXTGENERATION DIGITAL MEASUREMENT: INDISPENSABLE INSIGHT FOR BUILDING HIGH-VALUE DIGITAL EXPERIENCES!

  • Helps you capture the knowledge you need to deliver deep personalization at scale
  • Reflects today’s latest insights into digital behavior and consumer psychology
  • For every digital marketer, analyst, and executive who wants to improve performance

To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simplyaren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers allyou need to create richer, more compelling digital experiences.

 

For more than a decade, Angel has helped leading global enterprises succeed at digital. This bookreflects all he’s learned. You’ll find valuable guidance on understanding visitor intent… creatingcustomer taxonomies… digital segmentation… integrating VoC research… and using behavioralanalysis and controlled experiments to investigate what drives customer choice.

 

Angel will help you measure the value of every digital interaction more accurately, identify specificdigital behaviors that predict success, and create a comprehensive measurement paradigm thatintegrates all your digital spaces.

 

With flawed tools and siloed analytics, you’re blind to what’s really happening online. But you don’thave to be. Gary Angel will help you make the invisible visible… actionable… profitable.

 

Most common digital metrics are virtually useless. They measure the wrong things in the wrong ways. They don’t link digital activity to customer attitudes and behaviors. They don’t work well with today’s powerful analytics tools. Above all, they don’t help you improve your performance.

 

This book gives you a better way.

 

Gary Angel, leader of Ernst & Young’s pioneering Digital Analytics practice, presents a comprehensive framework for capturing the right data the right way, so you can comprehend digital behavior at a far deeper level.

 

Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.

 

More rigorous, integrated, and usable than any competitive book, Measuring the Digital World will help you create, deliver, and consume digital information with unprecedented sophistication. Whether you’re a digital analyst, marketer, user experience designer, or executive, you’ll find it indispensable.

 

Why conventional digital metrics are arbitrary and misguided

Refocus on what you need to know, not what you don’t

 

Capture the “why”

Integrate VoC research and behavioral data to build better, richer, more accurate segments

 

Go beyond snapshots: understand your customer’s entire digital experience

Understand how your customers’ views and behaviors evolve over time

 

Segment in three dimensions for a multichannel world

Treat each channel as part of a larger, integrated, sequential journey

 

Text Me! Snap Me! Ask Me Anything!: How Entrepreneurs, Consultants And Artists Can Use The Power Of Intimate Attention To Build Their Brand, Grow Their Business And Change The World

Build Your Personal Brand and a Massive Following in an Hour a Day!Do you want to BUILD YOUR PERSONAL BRAND as a coach, consultant, author, creative artist, small business owner or entrepreneur?

Based on his own success as an Inc 500 entrepreneur and New York Times bestselling author and global speaker, Kevin Kruse reveals how to:

  • Become a go-to Thought Leader in less than a year
  • Quickly build your audience using other people’s Facebook groups with the Visiting-Sherpa Strategy
  • Turn newsletter subscribers into “SuperFans” who buy everything you release with the Ben Franklin Effect (repeat this every week)
  • Generate sales from even the smallest email list with the Intimate Attention Secret
  • Discover your subscribers’ true interests and needs with the Reply-Challenge Technique
  • Learn the secret to making an impact and creating a life that truly matters
  • BONUS! FREE Online Course “Master Your Personal Brand” ($197 Value)

    Take the next step in building your Personal Brand and click the Buy Now button at the top of the screen.