The international bestseller—now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
- Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
- A new introduction discussing recent changes to the world of marketing and PR
- A brand new chapter on mobile marketing
- An additional chapter on real-time marketing and PR
- Updated information on how to measure the success of your campaigns
- A range of new tools
- Fresh case studies
From the Author
|Author David Meerman Scott
Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:
• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.
- Used Book in Good Condition
¿Todavía formas parte de las muchas personas que piensan que el marketing en las redes sociales es estar presente en Facebook y Twitter y ya?
¿Sabías que existen redes sociales que te pueden generar mejores resultados en función de tus necesidades?
¿Aún no eres consciente del enorme poder viral que pueden tener para tu negocio otras redes sociales como Instagram, Pinterest o LinkedIn entre otras?
Pues enhorabuena, porque has llegado al lugar exacto para descubrir cómo, cuándo y por qué debes usar cada red social para lograr que tus estrategias de marketing en redes sociales lo vuelvan un auténtico marketing viral que haga subir tu negocio como la espuma.
Ese es el objetivo que nos hemos marcado a la hora de escribir este libro, que sepas qué red social te conviene utilizar en cada momento y lo que es más importante, cómo utilizarla.
Te hemos preparado una serie de estrategias de marketing con redes sociales que te van a abrir la mente de una manera que nunca has soñado, y lo que es mejor, vas a conocer usos y características de estas redes sociales que muy pocos saben y muchos menos llevan a cabo, con lo cual, vas a adelantar a tu competencia de manera fulgurante.
Esta es una pequeña muestra de lo que tenemos preparado para ti:
- Saber cómo y dónde hacer promociones relámpago que hagan que tu negocio esté en boca de todos.
- Conocer la red social que te permite dar un servicio de atención al cliente exquisito y además mostrar a tus clientes ofertas que se ajustan perfectamente a sus necesidades.
- Conectar unas redes sociales con otras para ir llevando a tus seguidores hacia tus ofertas y convertirlos en clientes una y otra vez.
- Y mucho, mucho más…
Como ves, nuestro mayor empeño es que acortes tu curva de aprendizaje y empieces a generar resultados desde ya.
Así que, tú veras…
Nosotros ya hemos cumplido nuestra parte del trato, ahora te toca a ti decidir si quieres avanzar o prefieres quedarte como hasta ahora.
Anda, no pierdas más tiempo, tu competencia puede estar leyendo esto y adelantarse a tus pasos.
Te esperamos dentro…
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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