Social Media: Potenziale, Trends, Chancen und Risiken (German Edition)

Die Themen Digitalisierung und Social Media werden in der Gesellschaft kontrovers diskutiert. Fast jeder Mensch kommt auf seine Art und aus seinem Blickwinkel mit Social-Media-Anwendungen in Berührung. Dieses Buch gibt anhand zahlreicher Beispiele einen Überblick über die Vielfalt der Nutzungsmöglichkeiten, Potenziale, Chancen, Risiken und Gefahren. So trägt es zum kompetenten Umgang im Privat- und Berufsleben sowie zur Nutzung und Gestaltung von Social-Media-Anwendungen bei.    

Mobile Marketing and Advertising Trends: Your Complete Marketing Guide for Local and National Mobile

Have you been wondering if mobile marketing is worth your efforts? Consider this:

“In the last 12 months, customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.”

This was said by Jeff Bezos, CEO of Amazon, and it shows just how powerful mobile marketing has become. If your company is not making the most out of it, you are missing out on that potential income.

Why is mobile marketing so important? Think about the way people use their mobile devices. A mobile phone, smart or not, is constantly with the individual. If they receive a text, they likely stop what they are doing to check it. If they have a few moments of downtime, they likely use the phone to go online and check their email or their favorite social media site.

By getting your message to that mobile device, you are keeping your brand, quite literally, in your customer’s back pocket. This is why mobile marketing is becoming one of the driving forces in the marketing world. When done correctly, mobile marketing reaches a consumer in a highly intimate way.

Mobile media is here to stay, and it is growing at a tremendous rate. Is your business making the most out of this? If you are not following the latest mobile marketing trends, you may be left in the dust. This audiobook tells you what you need to know about the latest trends and changes in the mobile marketing world.

Aktuelle Trends und Entwicklungen im Customer Relationship Management: Theorie, praktischer Einsatz, Kritik (German Edition)

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule RheinMain, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit ist es, aktuelle Entwicklungen und Trends im Bereich Customer Relationship Management (nachfolgend auch: CRM, Kundenbeziehungsmanagement) zu beschreiben, sowie deren wirtschaftliche Relevanz und organisatorische Herausforderungen zu beleuchten.
Kundenbeziehungsmanagement-Systeme stehen seit ihrer Einführung vor der Herausforderung sich immer wieder an die Änderungen der sich schnell wandelnden und wachsenden IT- und Systemlandschaften anzupassen. Zum einen ist die Anzahl der möglichen (Kunden-) Kommunikationskanälen in den letzten Jahren stark gewachsen, zum anderen ist das Datenaufkommen in diesen Kanälen enorm gestiegen. Unternehmen, welche aktuell CRM-Konzepte und -Systeme einsetzen, sehen sich also damit konfrontiert, technische Weiterentwicklungen sinnvoll einzusetzen und dabei die Effizienz für eine systematische Gestaltung und Optimierung in der Kundenansprache zu erhöhen.
Getreu dem Motto „Der Kunde ist König“, wird die Kundenzufriedenheit in Zeiten von Globalisierung, hohem Wettbewerbsdruck und geringer Markentreue immer relevanter für das wirtschaftliche Bestehen von Unternehmen. Somit bilden die Kunden das Zentrum jeder Unternehmung und gleichzeitig die Basis für den Unternehmenserfolg. Kundenbeziehungsmanagement-Systeme sollen durch die Sammlung, Speicherung und Aufbereitung von Kundendaten eine 360-Grad-Betrachtung und somit eine gezieltere Ansprache des Kunden ermöglichen.

Social Media Trends for 2017: 25 Influencers and Social Media Experts from UK, USA, and Australia Shared Their Predictions

More brands will begin to adopt Virtual & Augmented Reality in 2017 and Live Streaming will continue to explode as technology advances. Artificial intelligence, particularly in the realm of chatbots, is another interesting trend that will grow in 2017. Storytelling is going to be bigger than ever before and Video Stories are the way to go forward. 2017 is the year when everything goes viral and Social Media becomes more customer orientated.
I interviewed 25 Influencers and Social Media Experts from UK, USA and Australia to identify the main Social Media Trends for 2017.
Kaz Aston (1.88M Twitter followers) and Sam Hurley (157K Twitter Followers) from UK, Lori Moreno from Florida, US (252K Twitter Followers), and Keith Keller from Melbourne, Australia (48.2K Twitter Followers), are four well-known Social Media Influencers that shared their previsions for 2017.
This eBook is a compendium of events that influenced Social Media in 2016, predictions on how Social Media is going to change in 2017, how we should react to the new trends and how businesses should organize their social media campaigns to make sure their actions are in trend to what people are looking for in 2017. Read this eBook to find out.
You will also get no less than 100 Tips to help you keep up with the new Social Media Trends for 2017 and 6 Steps to Create a Social Media Strategy.

Mobile Game Marketing and Consumer Behaviour: Industry trends and analysis with examples on how to design a better Monetization Funnel and increase Lifetime Value

The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies’ ability to monetize their games. Even though the mobile gaming industry is relatively young, figures from year 2013 show that global revenues are large. Moreover the rising digitization of the products, coupled with a strong democratization of the Internet and an increase in the smartphones and tablets’ penetration is stimulating market growth. Another factor favouring growth is the exponential diffusion of free-to-play games effectively transforming the mobile gaming market from a product into a service industry. This books wants to convey to the reader that companies in the industry need to adapt to the market’s rapid transformations by quickly converting their business model as to include consumer analysis and big data analytics.