Lead Generation: Theory and Practice

Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.

As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation – a marketing activity aimed at acquiring direct contacts of prospective customers that have demonstrated some interest in the seller’s goods and services.

This book has a purely practical purpose, serving as an introductory resource to principles and methods that will enable marketing professionals to raise the number of potential customers and multiply the number of sales typically received.

The book describes:
– lead generation theory, its basic concepts, and methods of evaluating a return on marketing investments;
– customer detection techniques (cold calls, pay-per-click, mailings, events, etc.);
– peculiarities and challenges of lead generation campaigns and methods to overcome obstacles;
– real stories about the way companies do lead generation and calculate its results.

Outstanding Features of the Book

– 14 real life case studies.
– New trends of lead generation: cadence, market places, content management.
– Up-to-date statistics for 2015 and plans for 2016.
– Based on multi-industry experience (IT, automotive, education and even public organizations).
– The style of the book is simple, charismatic and with humor (contains caricatures, jokes, wise quotes of great businessmen).
– Applicable to both B2B and B2C.
– The author explains all the lead generation concepts but also gives reasons why they should not be treated rigorously, as every company has its own business features and, thus, ROI and lead criteria.
– A special section is dedicated to the challenge of lead generation outsourcing.
– As lead generation is based on constant testing and statistics, the author also speaks about software tools helping to run your campaigns and calculate ROI efficiently.

The book presents the results of a global benchmark report: “Lead Generation: Strategies and tactics for 2016”. This survey covered 259 respondents from information and telecommunication technologies, consulting, banking, wholesale, insurance, auto-dealers, etc.

Travel Plans for New Residential Developments: Insights from Theory and Practice (Springer Theses)

This thesis explores the use of travel plans for new residential developments as a tool for managing car use and encouraging the use of more sustainable forms of transport. It provides coverage of the scale of travel planning practice for new developments, industry perspectives on their development and implementation, and an assessment of their quality and effectiveness. It combines implementation theory and planning enforcement theory to identify opportunities to enhance the effectiveness of travel plans for new residential developments and to guide future travel planning practice. This thesis is useful and will appeal to both researchers and practitioners involved in transport planning for new residential developments.

Travel Plans for New Residential Developments: Insights from Theory and Practice (Springer Theses)

This thesis explores the use of travel plans for new residential developments as a tool for managing car use and encouraging the use of more sustainable forms of transport. It provides coverage of the scale of travel planning practice for new developments, industry perspectives on their development and implementation, and an assessment of their quality and effectiveness. It combines implementation theory and planning enforcement theory to identify opportunities to enhance the effectiveness of travel plans for new residential developments and to guide future travel planning practice. This thesis is useful and will appeal to both researchers and practitioners involved in transport planning for new residential developments.

Urban Theory Presents… Meltdown

2 CD SET // Urban Theory Presents…Meltdown //
Disc 1:
1. In a Beautiful Place Out in the Country – Boards of Canada (6:10)
2. This Is the Lost Generation – The Lost Generation (3:35)
3. Up With People [Zero7 Reprise] – Lambchop (5:31)
4. Holy Track – Mark Pritchard (4:16)
5. Day Dream – I Monster (3:45)
6. Moohah the D.J. – Joe Dukes (7:31)
7. Tribe of Love – Love Trio (4:14)
8. Be Happy – Mary J. Blige (3:53)
9. O la Cubano – Orishas (4:05)
10. Launch Padlock Smith – Radioinactive (4:51)
11. Once Around the Block [Andy Votel Remix] – Badly Drawn Boy (5:53)
12. Dream Gerrard – Traffic (11:04)
Disc 2:
1. Gimmie the Grass – Barrington Levy (4:08)
2. Alphabet Aerobics [Cut Chemist 2½ Minute Workout] – Blackalicious (2:13)
3. Pieces of Ipanema [Mark Pritchard Mix] – Azymuth (8:30)
4. Why You Wanna Be Like That [Doctor Scratch Stomp Mix] – Patti Austin (5:55)
5. Falling [Stanton Warriors Dub] – Gabrielle (7:00)
6. You Are the Future [Guiro Mix] – Children of Planet Earth (7:45)
7. Calling All Drama Queens – Buscemi (4:41)
8. Dark Side – Shadow Shipers (6:34)
9. I Feel Good Tonight – DJ Boom (3:33)
10. Double Drums – Peace Orchestra (9:23)
11. Big Bossa – Danny Breaks (6:41)
12. Andreaen Sand Dunes – Drexciya (6:17)

Lead Generation: Theory and Practice

Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.

As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation – a marketing activity aimed at acquiring direct contacts of prospective customers that have demonstrated some interest in the seller’s goods and services.

This book has a purely practical purpose, serving as an introductory resource to principles and methods that will enable marketing professionals to raise the number of potential customers and multiply the number of sales typically received.

The book describes:

– lead generation theory, its basic concepts, and methods of evaluating a return on marketing investments;

– customer detection techniques (cold calls, pay-per-click, mailings, events, etc.);

– peculiarities and challenges of lead generation campaigns and methods to overcome obstacles;

– real stories about the way companies do lead generation and calculate its results.

Outstanding Features of the Book

– 14 real life case studies.

– New trends of lead generation: cadence, market places, content management.

– Up-to-date statistics for 2015 and plans for 2016.

– Based on multi-industry experience (IT, automotive, education and even public organizations)

– The style of the book is simple, charismatic and with humor (contains caricatures, jokes, wise quotes of great businessmen).

– Applicable to both B2B and B2C.

– The author explains all the lead generation concepts but also gives reasons why they should not be treated rigorously, as every company has its own business features and, thus, ROI and lead criteria.

– A special section is dedicated to the challenge of lead generation outsourcing.

– As lead generation is based on constant testing and statistics, the author also speaks about software tools helping to run your campaigns and calculate ROI efficiently.

The book presents the results of a global benchmark report: “Lead Generation: Strategies and tactics for 2016”. This survey covered 259 respondents from information and telecommunication technologies, consulting, banking, wholesale, insurance, auto-dealers, etc.