The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping “buy,” often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

For example: 
• You’re more likely to add bacon to your pizza if you order online. 
• If you read this book on a screen, you’re less likely to remember its content. 
• You might buy an item just because it’s located in a screen hot spot, even if better options are available. 
• If you shop using a touch screen, you’ll probably overvalue the product you’re considering. 
• You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. 

Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

From the Hardcover edition.

How to Make Money as a Music Collector: A Surprising Opportunity For Collectors of Music CDs

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No doubt you have heard that everyone involved in selling new music CDs, from the artists, to publishers, to retail stores, are facing financially troubling times.

What you may not have heard is that for the next several years an opportunity exists for people who collect music CDs.

People who have iPods, smartphones, or any type of MP3 players, love loading them up, first with ordinary music, and eventually with ever more obscure tunes. These people – which include most of us – will pay any reasonable amount to get CDs containing more music to put on their players.

Once they’ve copied the music to their MP3 players, they don’t need the CDs anymore.

You probably see where I’m going with this. There are several ways to make a nice profit within this situation, by buying and selling CDs. And that’s what this book is about. It is for anyone who is into music appreciation and would like anything from a bit of extra rainy day money, to making a nice living from a music business. In fact, several of the ideas presented in this little book can be built into something that can pay more than any hourly job could ever match. These are not get-rich-quick schemes. They are get-rich-slow schemes.

Most require little or no time, experience or money to start. This is not a huge and complex book, so you’ll find it easy to read in a single evening. Yet, what you are about to discover can positively change your life. No longer do you have to put up with the drudgery of an ordinary job. Now you can be your own boss, doing something you love.

This is a small book. It gets right down to business, yet is presented in a conversational, friendly manner, so you’ll be able to read it in one or two sessions, then just refer back for specific information later on.

Have fun and prosper! – Jeff Napier

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