Strategic Social Media: From Marketing to Social Change

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

  • Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
  • Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
  • Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
  • Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
  • Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 

Transform Your Business with Strategic Online Marketing

* Solutions to online lead generation via FaceBook, Google and LinkedIn…including Done-4-You services.

* How to achieve “Expert Media Authority” status as a Professional and Business owner… increasing your market presence and gaining notoriety as an expert in your profession.

* Digital Marketing solutions to easily generate new client leads…by optimizing your online presence and managing your online reputation.

Small Business Owners need to have the key intellectual tools, processes, and resources on top of good old-fashioned grit and drive.

There are a few things businesses often have hanging over them from past marketing efforts that can penalize them according to current standards online. Failure to comply with the current standards can have a dramatic negative impact on how often a business is shown in local searches.

Google, Yahoo, Apple & Bing are the places to start. Adding a mobile-ready website and locking it to the listings gives you a fully compliant presence with the search engines. Now it’s time to look beyond the search engines to get more traffic and exposure.

Examples of shortcomings that can hurt a business’s exposure are: 1) having a non-responsive (e.g., mobile and tablet friendly) website linked to the listing; 2) using cheap “mobile site generators” to reshuffle the site’s content into a separate mobile-version; 3) letting the phone company generate the website and use tracking phone numbers to track leads; 4) having improper formatting of key elements in the website; 5) having inconsistencies between the website and the directory listing; 6) having too many keywords on the listing; 7) having too few keywords or poor keyword relevance on the listing; and 8) having redundant listings or websites that many businesses don’t even know are out there.

These are just a few of the dozens of things that limit many businesses’ potential online exposure. Allowing your website to be constructed with sub-par or obsolete technology is a major cause of websites that malfunction on any of the hundreds of web-enabled devices (e.g., iPhones, iPads, smartphones, tablets, etc.). This, in turn, reduces market exposure for your website and your search engine listing.

In all such cases, you need an advocate that will work hard for you to remedy any such issues!

Social Media Marketing: A Strategic Approach

Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions address a full range of online and offline elements for creating a viable personal branding strategy. Readers learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition highlights many of today’s best practices for marketing on social media platforms to assist readers in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Mobile Marketing with SMS & MMS

SMS and MMS are types of messages delivered directly to a mobile phone that can be used with or without mobile app downloads. Text messaging via SMS or MMS is a quick and efficient way to grab your audience’s attention so you can be where they are—on their devices. SMS/MMS messaging is an essential part of any mobile marketing strategy.

buy this ebook to learn more about strategic mobile marketing with SMS & MMS, including:

Why text messaging is important
Types of SMS and MMS texts
How to create engaging MMS messaging
Opt-in best practices, including subscriber consent and compliance guidelines

30 Ways to Grow Your Social Media: Strategic steps to turn you into a Social Media Guru

30 Ways to Grow Your Social Media is a step by step guide to teach you how to master Social Media marketing. These 30 steps are invaluable to any business or start up. Whether you are a beginner or social media savvy the information in this book is sure to teach you lots of new ways to master the craft that is Social Media. If you put these steps in place you will start to see your Social Media platforms work for you in ways you could of never imagined. In the information age we live in it is crucial to educate yourself in the ways of the digital world and take full advantage of the colossal reach you can gain through Social Media alone. The quicker you start, the better.

This book will give you insights as to what platforms might suit your business and also gives you tips on how to build a Social Media strategy and how to stick to it, without it taking up too much of your time. My main aim with this book is to help small business and start-ups not only get their feet of the ground but to flourish. It is not limited to small businesses and start-ups as I know there is something for everyone to learn from the steps in this book. Social Media is not to feared, once you start and once you know what you should be doing it is not as daunting as it may seem. Go forth and be social!

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment


The digital age is here?and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics?each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you’ll be able to:

  • Plan, strategize, and implement a complete marketing campaign that best suits you and your company.
  • Use social media like Facebook and Twitter to not only engage your target audience, but get real results.
  • Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.
  • Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).
  • Reshape your management framework and redesign your company for digital-era growth, functionality, and success.

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action?and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Social Media Marketing: A Strategic Approach

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book’s real-world focus with practical examples and case histories woven throughout the text. You’ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition’s conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today’s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs.

Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.