Mobile Marketing Mind Reading: Mastering the Mobile Revolution by Understanding the Mobile Commerce Habits of Smartphone and Tablet Computer Users (Mobile Matters Book 10)

If you are marketer, then you are in the middle of a revolution: the mobile revolution.

In fact, you are in the middle of the mobile commerce, or M-commerce revolution. The mobile devices that people are now using more and more every day are transforming the way consumers behave and buy online.

This guide is designed with the busy business owner in mind, to help them get ready for the tsunami of sales that can come through catering to Smartphone and tablet computer users hungry for information, goods and services that can make their lives easier and offer real value for money.

You can learn how to master the mobile revolution by
understanding the mobile commerce habits of your ideal customer, and giving them what they are looking for at your mobile-friendly website.

Learn about best practices in creating mobile friendly-sites. Discover the best ways to market to your mobile-based customers through e-mail marketing, social networking, and more.

Find out what the top mobile commerce shopping surveys have to say about what people are looking for online, and how you can lead the charge to deliver a superior shopping experience at your site.

By knowing the interests, habits and motivations of mobile users in your niche, you will be able to craft mobile marketing messages like a mind-reader, turning browsers into buyers, and researchers into return customers again and again.

If you’re not quite sure what to make of mobile devices in the marketplace, this guide is designed to help bring you up to date on the latest mobile commerce trends. Add mobile marketing to your mix to capture the attention of mobile customers in your niche, and reap the rewards of the mobile shopping tsunami.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: THE PAST, PRESENT AND IMMEDIATE FUTURE WITH MOBILE DEVICES
CHAPTER 2: WHO ARE THE CURRENT MOBILE SHOPPERS ON SMARTPHONES AND TABLET COMPUTERS?
CHAPTER 3: HOW PEOPLE USE THEIR DEVICES TO BROWSE AND BUY
CHAPTER 4: THE MAJOR OBSTACLES TO M-COMMERCE GIVEN THE PRESENT STATE OF DEVICES AND SHOPPING SITES
CONCLUSION
APPENDIX: USING IPADS AND TABLET COMPUTERS FOR YOUR BUSINESS
ACTION PLAN: HOW TO MAKE YOUR CONTENT MOBILE READY AND BECOME A MOBILE MARKETING
FREE BOOK AND NEWSLETTER OFFER
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WORD COUNT=17,140 WORDS

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ABOUT THE AUTHORS

Andrew Simon has worked in some of the top financial houses and technology-focused companies in the world for over a decade. He is one of the leading consultants at Technology-Leadership.com and is currently working to expand the capabilities of Android-based Smartphones.

Joan Mullally has worked in print publishing for almost 20 years and digital publishing for fifteen. She has worked in online marketing full-time for over a decade and has served as one of the top marketing consultants for Accent Marketing Group Inc.

Her emphasis is on using technology and her extensive marketing experience to help start-up businesses launch, expand and grow successfully. Her ability to analyze websites and then metrics also enables her to turn around companies that are not making the most of their online presence, and help them improve their conversion rates.

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Make Money With Your Phone: Discover How To Get Rich With Your Smartphone

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Money Phone!: How to Turn Your Smartphone into a Six Figure Money-Making Marketing Machine and Close BIG Deals Quickly and Easily with Mobile Text and Video Marketing

What is Money Phone and how will it change the way you do business? Because every business needs to get and close deals as quickly as possible but generally have these challenges (how many of these sound like you?): >> They don’t have a list or database >> They don’t know where to find high-quality, qualified prospects >> They don’t have time >> They have limited resources and budgets >> They don’t know how to pitch their products and services the right away >> They don’t have good marketing >> They don’t have an advertising budget >> They don’t have a tech team >> They lack automation >> They need to CLOSE DEALS NOW Money Phone is the solution for all of these challenges because with it and your smartphone, you can: >> Start closing deals in as little as an hour from now >> Gain access qualified leads IMMEDIATELY for FREE >> Find the highest-quality, motivated prospects with money >> The book includes step-by-step scripts you can adapt to any business >> You don’t need a marketing or advertising budget >> No time required to get set up >> Nobody to hire >> Nothing to automate (unless you want to) >> And you can use this to close deals of any size – $500, $1,000, $10,000, $100,000 or even more Money phone uses a combination of simple text messages, short 1 minute videos and advanced psychology (but not icky, annoying, salesy tactics) to access high-quality prospects, get their attention, engage with them, gain their trust and get them to say YES. The bottom line is if you can copy and paste, send a text message, take a picture or shoot a 1 minute video on your smartphone, Money Phone can make you money starting now. In fact, with the included video training, you’ll see the EXACT strategies and get the EXACT scripts I’ve used to close $2,700, $7,700, $19,000 and $81,000 deals with text messages, short videos and my smartphone. If you don’t have a list, you’ll love this bonus because you can start getting and closing deals right away. >>>>> ============= <<<<>>>> ============= <<<<>>>> ============= <<<<>>>> ============= <<<<> No software, experience or list required! >> Get it NOW at www.GoMoneyPhone.com

Money Phone : How to Turn Your Smartphone into a Six Figure Money-Making Marketing Machine and Close BIG Deals Quickly and Easily with Mobile Text and Video Marketing

What is Money Phone and how will it change the way you do business?

Because every business needs to get and close deals as quickly as possible but generally have these challenges
(how many of these sound like you?):

>> They don’t have a list or database
>> They don’t know where to find high-quality, qualified prospects
>> They don’t have time
>> They have limited resources and budgets
>> They don’t know how to pitch their products and services the right away
>> They don’t have good marketing
>> They don’t have an advertising budget
>> They don’t have a tech team
>> They lack automation
>> They need to CLOSE DEALS NOW

Money Phone is the solution for all of these challenges because with it and your smartphone, you can:

>> Start closing deals in as little as an hour from now
>> Gain access qualified leads IMMEDIATELY for FREE
>> Find the highest-quality, motivated prospects with money
>> The book includes step-by-step scripts you can adapt to any business
>> You don’t need a marketing or advertising budget
>> No time required to get set up
>> Nobody to hire
>> Nothing to automate (unless you want to)
>> And you can use this to close deals of any size – $500, $1,000, $10,000, $100,000 or even more

Money phone uses a combination of simple text messages, short 1 minute videos and advanced psychology (but not icky, annoying, salesy tactics) to access high-quality prospects, get their attention, engage with them, gain their trust and get them to say YES.

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In fact, with the included video training, you’ll see the EXACT strategies and get the EXACT scripts I’ve used to close $2,700, $7,700, $19,000 and $81,000 deals with text messages, short videos and my smartphone. If you don’t have a list, you’ll love this bonus because you can start getting and closing deals right away.

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A Guide to App Marketing: Take your Smartphone App Viral

This e-book is designed to help App owners to get their product out of obscurity and into the eyes of the market. The E-book clearly outlines step by step processes Smartphone App owners and business owners can take to boost their downloads and audience. Covering everything from incentives to social media and classic marketing strategies. This e-book is written by a real life App owner and marketing guru and the steps which have been outlined have been tried and tested! If you are losing faith in your App or under achieving, this e-book will guarantee increased App downloads, sales, loyal users and much more! With 15 detailed steps the App will turn your App in to a marketing and money making machine! If you want to stop wasting precious time and resources on failed marketing, then this book is your answer.

Does Your Website Look Like Shit On SmartPhone?: How To Get More Clients Using Mobile Website

Having a mobile marketing campaign in place is something every business owner should have in place. The growing number of mobile users world-wide provides an almost endless supply of potential prospects and new leads.

There are some main types of mobile marketing campaigns – SMS Marketing, Mobile Websites, QR Code and NFC marketing, as well as Mobile Wallet Loyalty marketing. Each of these can be used independently but work well as part of an integrated campaign.

QR Code and NFC Marketing

These square codes and small programmable chips provide a seamless link between traditional and mobile advertising. QR Codes are often printed on flyers, newspaper and magazine ads, business cards, posters etc. and NFC tags can be added to these mediums as well. This gives your traditional media a techy and interactive feel. QR codes can also be posted on social media or included in emails to encourage more people to scan them. When QR Codes are scanned and NFC tags are tapped, the user will be directed to specific content or encouraged to download a virtual business card or coupon.

SMS Marketing

SMS marketing has proven its longevity and is still a top tool for mobile marketers, and will be many years to come. You can use SMS marketing to send out mass messages about promotions, new products or business updates as well as schedule appointment reminder messages and send birthday greetings to your top clients. This can also be used as a fun way to interact with your audience via text-to-screen features.

Mobile Websites

Often dubbed as the epicenter of any mobile marketing campaign, mobile websites allow the mobile focused consumer to stumble upon your business. Consumers are continually bombarded with promotions, deals, and marketing messages. That’s why it’s important for potential prospects have an exceptional user experience. A mobile website will have improved functionality, usability and quick loading times and mobile websites are optimized for viewing on the mobile platform.

Features like tap-to-call, social media, mobile payments/stores, tap-to-map, text boxes, image boxes and a lot more are available features for mobile websites. It’s important to note that mobile websites are also considered as mobile web apps and can compete with any native app in terms of functionality, availability and price.

Mobile Wallet Loyalty

In any highly competitive business, it’s important to give your existing customers incentive to continue using your product or services. Mobile Wallet Loyalty programs allow the business owner to provide coupons, discounts, news updates, stored valued cards or even digital business cards to the consumer directly to the lock-screen of their smartphone. Looking to reach consumers and entice them to visit your establishment? Couple the mobile wallet with proximity based solutions and when a customer walks past the specific location, they are instantly sent a message that is relevant and engaging.

Are Mobile Apps Really Necessary?

Business owners are always looking for something to use to keep their brand current and up to date. It’s important for any business to always look fresh and to reach out to their existing and potential customers in ways that are both convenient and ‘trend’. That’s why a lot of small businesses have fallen into the trap brought upon by the misconception that mobile apps are the only mobile solution for local businesses who want to reach out to mobile consumers.

It’s true that having a mobile app for your business will give an air of modernity and trendiness to your establishment’s name but it won’t product the marketing results that you need – especially for local businesses who don’t have a lot of marketing budget to burn.

Cost and Maintenance

App development requires a lot of skill and thus it will cost you a lot. A simple app without user expected features can easily cost $3,000. Adding features like a tap-to-call button will require a lot more spend.