Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing

In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.

But you can turn that to your advantage. And you don’t need to be technical to do it.

Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You’ll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.

Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.

  • Increase the tempo of marketing’s responsiveness without chaos or burnout
  • Design “continuous” marketing programs and campaigns that constantly evolve
  • Drive growth with more marketing experiments while actually reducing risk
  • Architect marketing capabilities in layers to better scale and adapt to change
  • Balance strategic focus with the ability to harness emergent opportunities

As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping “buy,” often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

For example: 
• You’re more likely to add bacon to your pizza if you order online. 
• If you read this book on a screen, you’re less likely to remember its content. 
• You might buy an item just because it’s located in a screen hot spot, even if better options are available. 
• If you shop using a touch screen, you’ll probably overvalue the product you’re considering. 
• You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. 

Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

From the Hardcover edition.

The Work From Home Guide: Work Smarter, Master Your Day, Beat Procrastination and Enjoy Life

Do You want to Work Smarter, Master Your Day, Beat Procrastination and Enjoy Your Life?

Are you working from home or do you intend to work from home? With the advancing technology that makes the world a global village, there is a lot of hype about being able to work from the inside of your own four walls

Did you know that it’s even scientifically proven that working from home can make you more productive? Studies even show that you’ll be 50% happier with your job when you work from home!

Yes, working from home can give you freedom to spend more time to be with your family and friends, and you simply aren’t limited to working in a fixed location. All you need is a good internet connection, a computer and a good cup of coffee (optional) and you can get started.

But is it really that easy?

Well, sorry to disappoint you, but it is definitely not that easy. Working from home isn’t the polished fantasy we’re told sometimes. If you do it right, however, you are in for a good time.

Working from home isn’t about giving you the freedom not to do what is expected of you; it is about being efficient and effective in what you do.

I’ve been working from home full-time for more than six years now, running my own successful business for the same amount of time, and it took me a long time to accept the fact that structure and specified work routines aren’t the killer of my oh-so-beloved entrepreneurial freedom. In fact, it’s quite the opposite.

I worked all day long, watching my friends and former colleagues go out and having a good time. Did they call me? Sure. But, you know, I had to work… at 7pm… Monday till Sunday, of course.

Sound familiar?

It doesn’t have to be like that.

Of course not. And that’s what you’ll learn in this book.

  • Learn how to start of your day right so that you will have energy all day long.
  • Learn why a bit of structure is certainly not your enemy, and discover why it’s nothing short of the exact opposite.
  • Learn how to be more productive during the daily mess of your work-at-home everyday life.
  • And while we’re at it: Learn how to work smarter, not harder.
  • And much more!
  • Working from home is a battle for mastery with yourself. You better start winning this battle.

    Work Smarter, Not Harder: Learn How To Make Money online from home with Less Work (Making Money Online)

    Everyone wants to make money online working from home doing less work but how?
    There are so many ways to go about but which are the best ways to build your own profitable online business? Affiliate Marketing is now one of the best ways to make money online, and a lot of people are finding success with affiliate marketing and you too can.
    It might not be easy as it seems, but there is a formula that will guarantee results. This book will direct you on how to build your own profitable online business that will generate you monthly earnings for years to come.

    Download Your Copy Now

    Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    Apply software-inspired management concepts to accelerate modern marketing

    In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.

    But you can turn that to your advantage. And you don’t need to be technical to do it.

    Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You’ll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.

    Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.

    • Increase the tempo of marketing’s responsiveness without chaos or burnout
    • Design “continuous” marketing programs and campaigns that constantly evolve
    • Drive growth with more marketing experiments while actually reducing risk
    • Architect marketing capabilities in layers to better scale and adapt to change
    • Balance strategic focus with the ability to harness emergent opportunities

    As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.