Unleash Possible: A Marketing Playbook That Drives B2B Sales

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.

There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.

The problem is—most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.

Unleash Possible changes that—it’s a how-to manual for B2B marketers to:

become a trusted partner for sales teams to turn to for guidance.
change the way marketing is done to better serve buyers.
drive more revenue, growth and profitability.
“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” Matt Heinz, President Heinz Marketing Inc.

“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.” Carlos Hidalgo CEO ANNUITAS & Author of “Driving Demand”

“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” Matt Heinz, President Heinz Marketing Inc.

“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.” Carlos Hidalgo CEO ANNUITAS & Author of “Driving Demand”

“The most realistic assessment of what’s going on in B2B marketing today that I’ve seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story.” Anne Janzer, Marketer and Author

“Unleash Possible” is a no-nonsense book with actionable advice that marketers can use to realize their company’s potential. Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it. Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what’s important to their company. Maribeth Ross, CMO Monetate

“The author’s acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.” Peter Bauer, CEO Mimecast

Mobile Marketing Strategy For Business: How to Use Mobile Web and Social Media Apps to Attract Customers, Drive Brand Awareness, And Increase Sales

Looking to take advantage or mobile marketing for smartphones and tablets, but don’t know where to begin? Already investing in mobile marketing but want to improve your results? This book can help!

Mobile Marketing Strategy For Business is your guide to mobile marketing for business, covering website design, SEO, app-building, and the planet’s top social media, video and location-based apps including Facebook, Twitter, FourSquare, YouTube and Yelp. This book provides simply-written expert tips, sharing secrets about how to build your brand through mobile marketing, attract and engage with customers, and increase sales.

Mobile Marketing: The Facts:

  • Of the 5.1 billion cell phone owners on Earth, over 1 billion own smartphones (Marketing Association Asia, 2011).
  • 90% of smartphone users in the US use their mobile device to check e-mail and browse the web (Pew Internet and American Life Project). 
  • By 2015, more Americans will access the internet through mobile devices than through desktop computers (IDC).
  • Mobile marketing will account for 15.2% of global online ad spend by 2016 (Berg Insight, 2012).
  • Mobile coupons get 10 times the redemption rate of traditional coupons (Mobile Marketer, 2012).
  • 44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)

The Mobile Marketing Boom
Mobile marketing gives brands hyper-targeted access to a captive audience of billions. It produces more immediate responses and a higher response rate than any marketing method ever seen before. And as the proliferation of smartphone and tablet use continues in modern society, more companies than ever are hopping on the wave that is rolling along at a faster and more impactful pace than ever.

Don’t Get Left Behind!
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The Do’s & Don’ts of Business Development & Inside Sales: What They Don’t Tell You

The Do’s & Don’ts of business development and inside sales. Techniques that get results to build a faster and more qualified pipeline. No more smiling and dialing techniques. Gain access to decision makers using these techniques. Great for anyone in business development, lead generation, marketing, sales and leadership. From emails to trade shows to using LinkedIn, the right way. Also included in the book are templates to use for emailing prospects and setting up calls.

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.com)

If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline ? whether you’re a sales or marketing executive, team leader, or sales representative.

Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:

  • Identify the prospects with the greatest potential
  • Clearly articulate your company’s competitive position
  • Implement account-based sales development using ideal account profiles
  • Refine your lead targeting strategy with an ideal prospect profile
  • Start a conversation with people you don’t know
  • Land meetings through targeted campaigns
  • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges
  • Define, manage, and optimize sales development performance metrics
  • Generate predictable revenue

You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals?quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets?and generate more revenue than ever. That’s the power of Predictable Prospecting.

Double Your Leads, Double Your Sales: A Quick Start Guide to Dramatic Lead Generation and Sales Conversion for Bridal Retailers

In Double Your Leads, Double Your Sales, Jim Butler reveals the twelve marketing funnels all bridal retailers and wedding professionals must use to attract more brides into their business. He also gives step-by-step instructions of thirty specific marketing activities you can use to attract more customers to you and your place of business. He also outlines eleven specific tactics you can use to write more persuasive copy in your marketing promotions. This ebook is a must have for any bridal retailer or wedding professional.

Passive Income: Learn How to Make Money Online through Affiliate Marketing: Passive, Income, Money, Forex, Sales, Financial, Entrepreneurship

Do You Want To Know More About The Getting a Passive Income?

Passive Income: Learn How to Make Money Online through Affiliate Marketing (Passive, Income, Money, Forex, Sales, Financial, Entrepreneurship)

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Here is a Preview Of What You Will Learn Inside..

  • Affliate Marketing Basics
  • Pros and Cons
  • Channels To Passive Income
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Download This Book and Start Affliate Marketing and Have a Passive Income!

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Tags: Passive, Income, Money, Forex, Sales, Financial, Entrepreneurship

Pipeline: The sales prospecting system that generates leads and appointments without cold calling, buying expensive traffic or advertising

Need a Sales Prospecting System That Fills Your Sales Pipeline?

Start generating leads, sales and referrals for your products, services and solutions TODAY.

Struggling with prospecting and filling your sales funnel and pipeline?

I don’t suppose you know anyone who is:

  • Frustrated by a lack of a full, half-full or partially filled sales pipeline?
  • Perplexed by a lack of pre-qualified sales prospects in their sales funnel?
  • Struggling to prove to their boss or spouse that they’ve got sales revenue coming in?
  • Under pressure to generate better quality leads, win more sales & close more deals?

Now do you think they’d be interested in a sales and selling system that involves:

  • NO Cold calling or telecanvassing by phone
  • NO Investing in expensive traffic
  • NO Paid Advertising or Pay Per Click Advertising
  • NO Printing or mailing costs

Do you think they’d be interested if this powerful system could be replicated, duplicated
and implemented by each member of the sales team to create, engage and foster new
business relationships on a daily basis – resulting in more leads, prospects and referrals?

If you answered YES to any of the above questions, then DOWNLOAD THIS BOOK TODAY

In Pipeline: The Sales Prospecting System, you will learn:

  • 29 questions you must answer before you doing any sales prospecting online
  • The 7 fundamental principles for filling your sales pipeline and why they work
  • 30 reasons why people WILL want to connect with you & enter your sales funnel
  • 7 reasons why suspects are not engaging with you and what to do about it
  • 10 common sales prospecting mistakes sales people make and how to avoid them
  • 11 Ways to fill your sales funnel with magnetic prospecting
  • How to automate your sales prospecting by pulling suspects & prospects to you
  • A no cost, high converting referral marketing tactic that works online and offline
  • How to lower your cost per lead, cost per sale & increase the life time value of clients
  • How to improve your sales management with a powerful new, effective sales strategy
  • 20 fill-in-the-blank sales prospecting templates for you to test & prove that they work
  • How the author pulled 250,000 people to him via the web without spending a penny
  • How to reach up to 813,000 targeted sales prospects with the click of a button
  • and much, much more…

How much would 1, 10 or 30 NEW sales be worth to you…?

(and the ability to generate more for whatever you choose to sell in the future?)

…and what if each of these new clients, each gave you 2 pre-qualified referrals?

How much would that be worth?

Don’t just think about it. Take action & start filling your sales pipeline today.

Download ‘Pipeline: The Sales Prospecting System’ NOW
(before your competitors do.)

Lead Generation Secrets: Lead Conversion Mastery: 5 Amazingly Powerful Strategies To Convert Your Leads Into Sales, Sign Ups, and Raving Fans Who Are Eager To Buy Whatever You Have to Offer

These lead generation secrets will help you convert more of the leads you generate.