If you are marketer, then you are in the middle of a revolution: the mobile revolution.
In fact, you are in the middle of the mobile commerce, or M-commerce revolution. The mobile devices that people are now using more and more every day are transforming the way consumers behave and buy online.
This guide is designed with the busy business owner in mind, to help them get ready for the tsunami of sales that can come through catering to Smartphone and tablet computer users hungry for information, goods and services that can make their lives easier and offer real value for money.
You can learn how to master the mobile revolution by
understanding the mobile commerce habits of your ideal customer, and giving them what they are looking for at your mobile-friendly website.
Learn about best practices in creating mobile friendly-sites. Discover the best ways to market to your mobile-based customers through e-mail marketing, social networking, and more.
Find out what the top mobile commerce shopping surveys have to say about what people are looking for online, and how you can lead the charge to deliver a superior shopping experience at your site.
By knowing the interests, habits and motivations of mobile users in your niche, you will be able to craft mobile marketing messages like a mind-reader, turning browsers into buyers, and researchers into return customers again and again.
If you’re not quite sure what to make of mobile devices in the marketplace, this guide is designed to help bring you up to date on the latest mobile commerce trends. Add mobile marketing to your mix to capture the attention of mobile customers in your niche, and reap the rewards of the mobile shopping tsunami.
TABLE OF CONTENTS
CHAPTER 1: THE PAST, PRESENT AND IMMEDIATE FUTURE WITH MOBILE DEVICES
CHAPTER 2: WHO ARE THE CURRENT MOBILE SHOPPERS ON SMARTPHONES AND TABLET COMPUTERS?
CHAPTER 3: HOW PEOPLE USE THEIR DEVICES TO BROWSE AND BUY
CHAPTER 4: THE MAJOR OBSTACLES TO M-COMMERCE GIVEN THE PRESENT STATE OF DEVICES AND SHOPPING SITES
APPENDIX: USING IPADS AND TABLET COMPUTERS FOR YOUR BUSINESS
ACTION PLAN: HOW TO MAKE YOUR CONTENT MOBILE READY AND BECOME A MOBILE MARKETING
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ABOUT THE AUTHORS
Andrew Simon has worked in some of the top financial houses and technology-focused companies in the world for over a decade. He is one of the leading consultants at Technology-Leadership.com and is currently working to expand the capabilities of Android-based Smartphones.
Joan Mullally has worked in print publishing for almost 20 years and digital publishing for fifteen. She has worked in online marketing full-time for over a decade and has served as one of the top marketing consultants for Accent Marketing Group Inc.
Her emphasis is on using technology and her extensive marketing experience to help start-up businesses launch, expand and grow successfully. Her ability to analyze websites and then metrics also enables her to turn around companies that are not making the most of their online presence, and help them improve their conversion rates.