The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Facebook Advertising: Crack the Facebook Ad code with an easy-to-implement Facebook marketing plan that really works and reach 4000 potential customers every month (Facebook Ads)

Your Facebook Advertising Blueprint

  Are you looking for a powerful advertising system
  that brings you perfect and interested prospects
                       for your business
?

* Say no to spending a lot of money on your ads
* Say no to getting a puny 10 percent conversion
* Say no to slow advertising systems

Facebook advertising is for business owners,
marketers and entrepreneurs that want to bring
their business to the next level.

Reach at least 43 percent of your potential clients
from almost every campaign you run

When I started my businesses, I always had a problem bringing targeted traffic to my websites.

* It was not possible to run split tests with others system
* Creating multiple ads was slow and time consuming
* Every campaign cost more than I made from it

I could not handle any more advertising systems because just seeing such a puny conversion gets frustrating.

Have you ever wondered why you see the Facebook ads you see?

Facebook has the best profile system on the market. It tracks every behaviour, interest and everything each person likes and uses this information to deeply segment almost two billion people.

I am going to show you how to get maximum results from Facebook advertising, and you will be able to:

* Create a fan page and understand why you need it
* Use secret instruments as your business manager
* Reduce the cost of your campaigns
* Reach a very specific audience and explode your clicks or conversions to 70 percent
* Catch people you did not get at the end of your sales system
* Use a secret system to create a hundred ads in few seconds
* Solve issues regarding your campaigns or advertising account
* Use copywriting techniques to make a great ad

And more tricks to make Facebook advertising profitable and fast

CLICK ADD TO CART and get your copy now to use the best advertising system like a pro

Facebook Advertising: Crack the Facebook Ad code with an easy-to-implement Facebook marketing plan that really works and reach 4000 potential customers every month (Facebook Ads)

Your Facebook Advertising Blueprint

Are you looking for a powerful advertising system
that brings you perfect and interested prospects
for your business?

•Say no to spending a lot of money on your ads
•Say no to getting a puny 10 percent conversion
•Say no to slow advertising systems

Facebook advertising is for business owners,
marketers and entrepreneurs that want to bring
their business to the next level.

Reach at least 43 percent of your potential clients
from almost every campaign you run

When I started my businesses, I always had a problem bringing targeted traffic to my websites.

•It was not possible to run split tests with others system
•Creating multiple ads was slow and time consuming
•Every campaign cost more than I made from it

I could not handle any more advertising systems because just seeing such a puny conversion gets frustrating.

Have you ever wondered why you see the Facebook ads you see?

Facebook has the best profile system on the market. It tracks every behaviour, interest and everything each person likes and uses this information to deeply segment almost two billion people.

I am going to show you how to get maximum results from Facebook advertising, and you will be able to:

•Create a fan page and understand why you need it
•Use secret instruments as your business manager
•Reduce the cost of your campaigns
•Reach a very specific audience and explode your clicks or conversions to 70 percent
•Catch people you did not get at the end of your sales system
•Use a secret system to create a hundred ads in few seconds
•Solve issues regarding your campaigns or advertising account
•Use copywriting techniques to make a great ad

And more tricks to make Facebook advertising profitable and fast

Click ADD TO CART and get your copy now to use the best advertising system like a pro

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


From the Author

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:

• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.


Product Features

  • Used Book in Good Condition

Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads: A guide to cracking … Algorithm for your Page and your content

Only a tiny minority of your fans actually see the content you put on Facebook. Some research puts this as low as 2%. Using a complex algorithm, taking into account some 100,000 factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay to “boost” your posts. This guide is intended to reveal the main workings of the algorithm and show you how you can use that knowledge to improve your reach and engagement organically. Without paying for ads. With multiple examples, we cover the best types of content to use on Facebook, how to present it for maximum reach, how to avoid being unwittingly penalised by the algorithm, and share the tips and tricks you need to know to use this channel successfully. An accompanying online course is available at www.digiterati-academy.com

Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads

Only a tiny minority of your fans actually see the content you put on Facebook. Some research puts this as low as 2%.

Using a complex algorithm, taking into account some 100,000 factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay to “boost” your posts.

This guide is intended to reveal the main workings of the algorithm and show you how you can use that knowledge to improve your reach and engagement organically. Without paying for ads.

With multiple examples, we cover the best types of content to use on Facebook, how to present it for maximum reach, how to avoid being unwittingly penalised by the algorithm, and share the tips and tricks you need to know to use this channel successfully.

An accompanying online course is available at www.digiterati-academy.com

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Call or Text – Quick Guide: How to Reach & Support Customers Using SMS & The Power of Retargeting (Mobile Marketing For Business Book 1)

THE FIRST OF BOOK OF THE MOBILE MARKETING FOR BUSINESS SERIES!

THIS QUICK GUIDE OF “CALL OR TEXT” – IS THE NEW “CUSTOMER SERVICE” MARKETING STRATEGY OF 2015, 2016 AND BEYOND!

“THIS IS MORE THAN A MOBILE MARKETING STRATEGY! IT’S A BUSINESS GUIDE – TEACHING YOU THE MOST EFFECTIVE, EASY, AND EVERGREEN FORM OF SMS TEXT MESSAGE MARKETING – THAT MUST BE USED (IN MY OPINION) BY ALL BUSINESSES TODAY TO TAKE SALES & CUSTOMER SERVICE TO THE NEXT LEVEL!.” – D. Belle

CALL OR TEXT…The 3 words every business should use in ALL marketing materials!

In this Quick Guide we break down WHY?

An evergreen strategy for SMS – Mobile & Wireless Communications that I feel EVERY business person in America needs to implement today!

This is LIMITLESS SMS/Text Message Marketing/Business Telemarketing at its finest.

What will this strategy do for your business:

  • Create Lifetime Customers For Your Business
  • Save Your Business TIME and MONEY In Customer Service And Customer Support
  • Gives You A Way To Provide REAL TIME Support From Your Customers Perspective
  • Responsible For $$$$$ Of Dollars In Sales
  • Gives You A New Evergreen Strategy That Your Competition Is Not Thinking About
  • Provides The Ultimate Way to Connect And Build Relationships With Your Customers
  • Does Not Change The Current Marketing You Already Do In Your Business! (In fact it enhances it & takes your marketing to the next level!)

Make sure your customer NEVER feels neglected, or “put on hold” again!

Scroll Up And Pre-Order – The “Call or Text” Quick Guide to – How To Reach Customers: Using SMS And The Awesome Power Of Retargeting”