Lead Generation: Theory and Practice

Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.

As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation – a marketing activity aimed at acquiring direct contacts of prospective customers that have demonstrated some interest in the seller’s goods and services.

This book has a purely practical purpose, serving as an introductory resource to principles and methods that will enable marketing professionals to raise the number of potential customers and multiply the number of sales typically received.

The book describes:
– lead generation theory, its basic concepts, and methods of evaluating a return on marketing investments;
– customer detection techniques (cold calls, pay-per-click, mailings, events, etc.);
– peculiarities and challenges of lead generation campaigns and methods to overcome obstacles;
– real stories about the way companies do lead generation and calculate its results.

Outstanding Features of the Book

– 14 real life case studies.
– New trends of lead generation: cadence, market places, content management.
– Up-to-date statistics for 2015 and plans for 2016.
– Based on multi-industry experience (IT, automotive, education and even public organizations).
– The style of the book is simple, charismatic and with humor (contains caricatures, jokes, wise quotes of great businessmen).
– Applicable to both B2B and B2C.
– The author explains all the lead generation concepts but also gives reasons why they should not be treated rigorously, as every company has its own business features and, thus, ROI and lead criteria.
– A special section is dedicated to the challenge of lead generation outsourcing.
– As lead generation is based on constant testing and statistics, the author also speaks about software tools helping to run your campaigns and calculate ROI efficiently.

The book presents the results of a global benchmark report: “Lead Generation: Strategies and tactics for 2016”. This survey covered 259 respondents from information and telecommunication technologies, consulting, banking, wholesale, insurance, auto-dealers, etc.

Mobile Marketing For Cosmetic Practice Owners: Creating a mobile message to connect, engage and close your ideal prospect

Society has seen a huge shift in the way we consume media, with one of the most notable changes being the rise of mobile

while smartphone use is still in its infancy, we’ve seen a huge leap in mobile use in the last 5 years alone

and with a higher open rate rate than email, were going to show you how to tap into 95% of the world population using mobile and drive new patients and procedures for your cosmetic practice

Travel Plans for New Residential Developments: Insights from Theory and Practice (Springer Theses)

This thesis explores the use of travel plans for new residential developments as a tool for managing car use and encouraging the use of more sustainable forms of transport. It provides coverage of the scale of travel planning practice for new developments, industry perspectives on their development and implementation, and an assessment of their quality and effectiveness. It combines implementation theory and planning enforcement theory to identify opportunities to enhance the effectiveness of travel plans for new residential developments and to guide future travel planning practice. This thesis is useful and will appeal to both researchers and practitioners involved in transport planning for new residential developments.

Cracking The Code Of Local Business Growth: 4 Easy Steps To Grow Your Local Business Or Professional Practice Within 12 Months

Cracking The Code Of Local Business Growth is a pulsing, articulate, plan to take your local business or practice to the next level. Local business and marketing expert Olivier Glaudy reveals the 4 key tactics to implement in your business or practice to experience a floodgate of leads, clients, patients and referrals month in and month in any economy at any time. Those keys tactics start with building a strong foundation with a 5-star reputation, then reach out to more people to broadcast that stellar reputation so they can pick you over your competition. Once more people become your customers, clients or patients, your job is to sell them more of your products and services and deliver a wow experience so they can become your evangelists going around and brag about you, your business or practice, leading to tons of free referrals beating the path to your door.

This book delivers invaluable information and essential practices for growing your business or practice exponentially..
Cracking The Code Of Local Business Growth is the book millions of local business owners and professionals have been waiting for.

Travel Plans for New Residential Developments: Insights from Theory and Practice (Springer Theses)

This thesis explores the use of travel plans for new residential developments as a tool for managing car use and encouraging the use of more sustainable forms of transport. It provides coverage of the scale of travel planning practice for new developments, industry perspectives on their development and implementation, and an assessment of their quality and effectiveness. It combines implementation theory and planning enforcement theory to identify opportunities to enhance the effectiveness of travel plans for new residential developments and to guide future travel planning practice. This thesis is useful and will appeal to both researchers and practitioners involved in transport planning for new residential developments.

Lead Generation: Theory and Practice

Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.

As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation – a marketing activity aimed at acquiring direct contacts of prospective customers that have demonstrated some interest in the seller’s goods and services.

This book has a purely practical purpose, serving as an introductory resource to principles and methods that will enable marketing professionals to raise the number of potential customers and multiply the number of sales typically received.

The book describes:

– lead generation theory, its basic concepts, and methods of evaluating a return on marketing investments;

– customer detection techniques (cold calls, pay-per-click, mailings, events, etc.);

– peculiarities and challenges of lead generation campaigns and methods to overcome obstacles;

– real stories about the way companies do lead generation and calculate its results.

Outstanding Features of the Book

– 14 real life case studies.

– New trends of lead generation: cadence, market places, content management.

– Up-to-date statistics for 2015 and plans for 2016.

– Based on multi-industry experience (IT, automotive, education and even public organizations)

– The style of the book is simple, charismatic and with humor (contains caricatures, jokes, wise quotes of great businessmen).

– Applicable to both B2B and B2C.

– The author explains all the lead generation concepts but also gives reasons why they should not be treated rigorously, as every company has its own business features and, thus, ROI and lead criteria.

– A special section is dedicated to the challenge of lead generation outsourcing.

– As lead generation is based on constant testing and statistics, the author also speaks about software tools helping to run your campaigns and calculate ROI efficiently.

The book presents the results of a global benchmark report: “Lead Generation: Strategies and tactics for 2016”. This survey covered 259 respondents from information and telecommunication technologies, consulting, banking, wholesale, insurance, auto-dealers, etc.