Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Unleash Possible: A Marketing Playbook That Drives B2B Sales

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.

There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.

The problem is—most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.

Unleash Possible changes that—it’s a how-to manual for B2B marketers to:

become a trusted partner for sales teams to turn to for guidance.
change the way marketing is done to better serve buyers.
drive more revenue, growth and profitability.
“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” Matt Heinz, President Heinz Marketing Inc.

“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.” Carlos Hidalgo CEO ANNUITAS & Author of “Driving Demand”

“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” Matt Heinz, President Heinz Marketing Inc.

“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.” Carlos Hidalgo CEO ANNUITAS & Author of “Driving Demand”

“The most realistic assessment of what’s going on in B2B marketing today that I’ve seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story.” Anne Janzer, Marketer and Author

“Unleash Possible” is a no-nonsense book with actionable advice that marketers can use to realize their company’s potential. Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it. Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what’s important to their company. Maribeth Ross, CMO Monetate

“The author’s acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.” Peter Bauer, CEO Mimecast

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…
But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Party Rental Business Playbook (Home Business Playbooks 1)

This book is designed to give you everything you need to start and run a party rental business that can even be home based. We teach you how to select and buy units for the best price, and include all of the forms, spreadsheets, tools, and even insurance contacts you need to run a successful party rental business. Additionally, editable copies of spreadsheets, contracts, and forms are available through the publisher using information contained in Party Rental Business Playbook

Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth.

Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.

  • Identify your Ideal Customer and your Total Addressable Market
  • Build massive lead lists and properly target your campaigns
  • Learn effective hacks for messaging and social media outreach
  • Overcome customer objections before they happen

The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth.

Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.

  • Identify your Ideal Customer and your Total Addressable Market
  • Build massive lead lists and properly target your campaigns
  • Learn effective hacks for messaging and social media outreach
  • Overcome customer objections before they happen

The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Raise your hand if your company needs more new customers.

I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.

The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.

This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience. It presents six elements for building new pipeline and accelerating revenue growth with inside sales.

1. Strategy offers a framework for aligning your sales development model with your specific market and buyer’s journey.

2. Specialization presents stories of new thinking. You’ll learn about segmenting your prospect universe, specializing roles, and how it all comes together.

3. Recruiting offers a roadmap for hiring with urgency. Tactics, compensation, and a bullet-proof hiring process are presented in great detail.

4. Retention goes deep on the stuff that never seems to get enough consideration: engaging, developing, and motivating people.

5. Execution switches gears and presents examples and tactics for onboarding, crafting buyer-based messaging, and designing effective outreach cadence.

6. And, finally, Leadership, gives actionable advice on what it takes to lead sales development today. There’s a lot to learn about quota setting, measuring what matters, and acceleration technologies, so those are covered in depth.

As Ken Krogue (President of InsideSales.com) writes in the Foreword, “This is the playbook for how to succeed today. After reading this book, I know it will help you succeed, help your company grow, and change our industry.”

The LinkedIn Agency Playbook: A Play By Play Execution Plan For Growing Your Agency With LinkedIn

“I know I must be using LinkedIn wrong because I can’t seem to make consistent sales.” Sound familiar?

FACT: Most agencies fail to follow up with new connection requests on LinkedIn, and those that do often send messages that turn warm prospects into cold lumps of coal.

Now can you see why an astonishingly low number of agency prospects respond to these “hit or miss” LinkedIn tactics?

It doesn’t matter if you’ve got 40 or 4000 connections, ask any 7-figure digital agency and they’ll tell you…

If you don’t know how to consistently offer value, nurture relationships and build authority before you make an offer, you’ll get the same response every time:

[Crickets]

Here’s the thing. There are great agency clients on LinkedIn who would love to work with you…

…but if what you are currently doing isn’t getting your prospects through your door, it’s not just your email that needs fixing.

Your entire strategy for converting LinkedIn connections into customers may be busted.

Defective. In pieces. Kaput.

So what can you do to repair your clunky LinkedIn lead generation?

Is it possible to install a system that will get your LinkedIn connections chasing after you… (instead of the other way around)?

A LinkedIn lead generating “machine” that can both pump out a steady stream of new agency leads every month…

…and transform them into “wallets out, credit cards ready” buyers?

Is there a system you can use to easily deliver “value in advance” and help your prospects get “unstuck”?

So your ideal customer sees you as the agency they can trust to deliver them to the “promised land”?

The good news is that there is, and that’s exactly what this playbook is all about…

Over the past decade, Mike Becker has been using LinkedIn to attract and convert leads into customers on autopilot, and for the first time ever you can, too.

The LinkedIn Agency Playbook it’s the fastest way to land deep-pocketed dream clients you love to work with.

It combines smart client-getting hacks… with a sales-closing presentation “boomerang” that delivers massive value.

What’s more, it contains implementable, counter-intuitive strategies that will give your agency everything you need to install your own LinkedIn “push button” prospecting system…

…one that’s so simple to use and works for any agency, even if you’re just starting up and don’t have any clients…

…or are so busy juggling the tasks of running a small business, you don’t have time to find acquire new business.

The playbook also includes the following bonuses:

– Agency Client Avatar Workbook

– Secret LinkedIn SpyAd Formula

– LinkedIn Messaging Sequence Template

– LinkedIn Editorial Calendar

– Agency Prospect Tracker

– Agency LinkedIn ROI Calculator

– Webinar Registration Page Template

– Webinar Thank You Page Template

– Webinar Autoresponder Sequence Template

– Webinar Slide Deck Template

– Webinar Attendee Giveaway Formula

– Webinar Sales Page Template