White Paper Marketing; More Sales Leads, Less Effort

White Paper Marketing, 2nd Edition, More Sales Leads, Less Effort explains how to transform ineffective and costly push advertising marketing campaigns into highly qualified pull marketing programs by using information documents (edu-marketing). In this updated edition, you will learn step by step how to develop, write, promote and track white paper marketing programs. White paper marketing objectives include sales lead generation, improving search engine ranking value, increasing web traffic, developing credibility value, relationship building, and direct product sales. While some companies are getting better at using white papers to attract qualified inquiries, many white paper marketing programs can be enhanced by designing white papers to include additional response channels, finding more effective places to publish white papers, and by writing white papers in a style that better engages and motivates the reader. Discover some of the common mistakes companies make when using white papers in their marketing programs, including the defining the wrong objectives, failing to insert and measure response channels, and ineffectively designing the flow of white paper content (poor scanability and readability). You will learn how to create effective white papers by writing in a style that pulls the reader into the white paper, and by developing reader personas that allow you to use keywords and phrases that are specific to your targeted readers. Key locations where your white paper should be made available are explained, including self-publishing options, white paper directories and authority web sites. You will learn about white paper sponsorship options, and how to use sponsorship as a way to get your message in front of more qualified people. Getting white papers hosted on other web sites may require a white paper submission process that includes the submission of data, descriptions and classification information, as well as review by a subject matter expert. Some important things to consider when submitting white papers to directories or authority sites include avoiding duplicate content and audience matching. White paper response channels include gated access downloads, embedded links for supporting information, and inbound contact listings. Learn why the planning, design and insertion of tracking mechanisms for white paper response channels should be performed early in the white paper development process. Key ways to measure the success of white papers are described, including the number of summary page views, the view to download ratio, and inquiry response rates. You will learn several methods of the tracking inquires and actions that result from your white paper, including how to track inbound calls and links to resources. White paper economics are explained along with recommendations for revenue tracking and cost reduction. You will be able to identify the key roles necessary for white paper development and understand the approximate costs for such services. This book includes a sample white paper development project which describes the process from concept (worksheet) to implementation (sample white paper). The worksheet includes key elements, including the problem statement, pain points, a solution promise, key issues, solution teasers and reference lists, as well as other items. Learn how the 10 step development process simplifies the creation of effective white papers.

Square POS Register Compatible Star Micronics TSP143IIILAN 39464910 Thermal Network Ethernet LAN Receipt Printer and 10 Rolls of Epsilont Thermal Receipt Paper 3-1/8 x 230ft (Black)

A true out-of-the-box solution, the TSP100LAN FuturePRNT is the first all-in-one receipt printer that comes with everything for immediate use after purchase. All hardware and software are contained in a box, including an internal power supply, interface cable, power cable, complete mounting kits and a paper roll to get your device up and running quickly. Fast setup is only a part of the story, high throughput of 43RPM, “Drop-In & Print” paper loading and compact footprint for better space efficiency makes this unit a great choice you can rely on for applications such as retail, restaurants, and convenience stores. To bring you the future of receipt printing now, a full set of software utilities is also included. Redesign your receipt without modifying your application. Add your logo. Add coupons. Preview receipts and enhance bar codes. Included operating system drivers allow for ‘Plug & Play’ automatic installation.

Product Features

  • HIGH SPEED and HIGH RELIABILITY – Can print 45 six inch Receipts per Minute. MCBF: 60 Million Lines and Guillotine Auto Cutter: 1 Million Cuts
  • DROP-IN and PRINT PAPER LOADING – Clamshell design allows for very fast and easy paper loading
  • EMBEDDED POWER SUPPLY and SMALL FOOTPRINT – No more power brick, saving even more precious counter space.
  • WALL MOUNTABLE – Need more counter space? Create more room by mounting the printer to the wall. The futurePRNT Configuration Utility allows for Text Reversal so the receipt is printed to face the user.
  • RECESSED CABLE CONNECTIONS – Helps protect cables from being damaged on the counter top

Fancy Pants Designs 2028 Paper Crafts Collection Kit, Happy Go Lucky

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The Fancy Pants Designs Happy Go Lucky Collection Kit is perfect for fall, summer, spring, camping, outdoors, indoors, boys, girls, ladies and gentleman! It is just an all out FUN line! With the rich, beautiful colors that come in this line we know you’ll adore it as much as we do! The Happy Go Lucky Collection kit includes 12 double sided papers, a 12 x 12 Sticker Fundamentals sheet, a Tape Stickers sheet, a Large Alpha stickers sheet, a 4 x 6 Label Stickers sheet as well as Mint & Kraft Corrugate papers! Fancy Pants Designs premiered their first collections to the craft and hobby industry in the Winter of 2005. What started as a home-based business quickly flourished into an e x citing opportunity of bringing creative ideas to life in many different mediums.

Product Features

  • Double-sided 12 x 12, 65 No. heavy weight paper
  • Acid and linen free and archival safe
  • Perfect for cards, scrapbooking, die cutting and all paper crafting
  • Made in the USA
  • Trendy products with lots of design variety

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Fancy Pants Designs 1561 Hopscotch Paper Pad, 12 by 12-Inch

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The Fancy Pants Designs Hopscotch line is chic and elegant with loads of playful and vintage patterns. Perfect colors for your photos and more. We love the many uses of this line and you will, too. This unique 12 x 12 paper pad has 24 single-sided printed papers and 24 single-sided glitter papers making this 48 page pad a great buy. Fancy Pants Designs premiered their first collections to the craft and hobby industry in the Winter of 2005. What started as a home-based business quickly flourished into an exciting opportunity of bringing creative ideas to life in many different mediums.

Product Features

  • 48 Sheets (2 each of 24 designs)
  • 24 Glittered sheets/24 printed sheets
  • Perfect for cards, scrapbooking, die cutting and all paper crafting
  • 60# Cardstock
  • Trendy products with lots of design variety

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Fancy Pants Designs 2086 Paper Crafts Collection Kit, Merry Little Christmas

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The Fancy Pants Designs Merry Little Christmas Collection is as gorgeous as ever, with bright reds, greens, aqua, brown and cream to highlight the holidays! The Merry Little Christmas Collection kit includes 12 double sided papers, a 12 x 12 Sticker Fundamentals sheet, a Tape Stickers sheet, a Large Alpha stickers sheet, a 4 x 6 Label Stickers sheet as well as Red & White Corrugate papers! Fancy Pants Designs premiered their first collections to the craft and hobby industry in the Winter of 2005. What started as a home-based business quickly flourished into an e x citing opportunity of bringing creative ideas to life in many different mediums.

Product Features

  • Double-sided 12 x 12, 65 No. heavy weight paper
  • Acid and linen free and archival safe
  • Perfect for cards, scrapbooking, die cutting and all paper crafting
  • Made in the USA
  • Trendy products with lots of design variety

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