Digital Product Management: Design websites and mobile apps that exceed expectations (Voices That Matter)

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

 

App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?

 

That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

Mobile Marketing: Finding Your Customers No Matter Where They Are (Que Biz-Tech)

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

 

Topics include

  • Getting started fast with mobile marketing
  • Understanding the international mobile marketing landscape
  • Targeting and tracking the fast-changing mobile demographic
  • Taking full advantage of the iPhone platform
  • Leveraging mobile advertising, promotion, and location-based marketing
  • Building micro-sites and mobile applications
  • Performing search engine optimization for mobile sites and applications
  • Building effective mobile affiliate marketing programs
  • Integrating online and offline mobile marketing
  • Avoiding mobile marketing spam, viruses, and privacy violations
  • Previewing the future of mobile marketing

Mobile Marketing: Finding Your Customers No Matter Where They Are

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

 

Topics include

• Getting started fast with mobile marketing

• Understanding the international mobile marketing landscape

• Targeting and tracking the fast-changing mobile demographic

• Taking full advantage of the iPhone platform

• Leveraging mobile advertising, promotion, and location-based marketing

• Building micro-sites and mobile applications

• Performing search engine optimization for mobile sites and applications

• Building effective mobile affiliate marketing programs

• Integrating online and offline mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy violations

• Previewing the future of mobile marketing

Product Features

  • Used Book in Good Condition