Digital Product Management: Design websites and mobile apps that exceed expectations (Voices That Matter)

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.


App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?


That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at

Stress Management for Work-at-Home Entrepreneurs: Enjoy Working from Home Stress-Free

Working from home is a dream for many. More and more people worldwide are choosing to work at home. But the life of a work at home entrepreneur can be stressful for a number of reasons – bad work habits, lifestyle issues, job performance issues, as well as your attitude. It’s easy, in the face of deadlines, interruptions, fluctuating revenues, etc to mismanage your time, as by overriding your own work schedules (working beyond normal hours), and to end up driving yourself beyond your breaking point.
In Stress Management for Work-at-Home Entrepreneurs the author, who has experienced severe stress and burnout, details the ways in which you could be allowing stress to take control of your work life and family life; and what you can do to take control back.
•Why you owe it to yourself and to those around you to eliminate stress from your life
•How to harness the power of routines for boosting productivity; and to enjoy better quality of life.
•Tips for maximizing time and productivity, and how to co-opt those around you to support your goals
•Foods to boost brain performance and prevent burnout and stress
•How to avoid being so busy getting through the day that you fail to realize that you are using negative coping strategies that actually drain you of energy, health and happiness
Depending on what you do for a living, stress can begin to look like “your lot in life” when you start working from home; an inescapable adjunct to your livelihood. This book will help you get better adjusted to your situation so you can enjoy working from the comfort of your home.

Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2)

The new KOTLER Social Media Marketing Compendium: Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.

This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.

‘This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.’
Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.

‘In marketing today, there is social media and everything else. This is the book that will help you master social media, the indispensable element in every marketing program.’
Al Ries, Chairman, Ries & Ries

‘This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.’
V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents’ Professor of Marketing, Georgia State University, USA

The authors
Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the ‘Father of Modern Marketing’.

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.

Marc Opresnik is a disinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Passive Income: Realistic Ways to Earn more Money and not live Paycheck to Paycheck (money management, make money online)

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Passive Income: Realistic Ways to Earn More Money and Stop Living Paycheck to Paycheck

Forget everything you think you already know about earning money online or starting an Internet-based company. And get ready to start a business that will quickly supplement your current salary or allow you to change careers entirely.

This is not a get-rich quick scheme designed for people looking for easy money. The methods described in this book will work for anyone willing to put in the effort. But once rolling, passive income can be a ticket to the financial freedom you’ve always wanted. No more living paycheck to paycheck. No more scrounging for extra cash after the bills are paid. With the tools described in this book, it is possible to live debt free and even quit your full-time job.

Unlike any other resource out there, this book gives you everything you need to earn great primary or supplemental passive income online, including:

  • Four proven business models and implementation methods—no pyramid or get-rich-quick schemes
  • Easy-to-understand, step-by-step language—perfect for beginners
  • Cost-effective marketing tips that will get your business noticed and earning
  • Detailed, real-world information to help you define strategies, costs and benefits for each online business option covered
  • Tips for getting started, staying profitable and building on your success

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Aktuelle Trends und Entwicklungen im Customer Relationship Management: Theorie, praktischer Einsatz, Kritik (German Edition)

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule RheinMain, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit ist es, aktuelle Entwicklungen und Trends im Bereich Customer Relationship Management (nachfolgend auch: CRM, Kundenbeziehungsmanagement) zu beschreiben, sowie deren wirtschaftliche Relevanz und organisatorische Herausforderungen zu beleuchten.
Kundenbeziehungsmanagement-Systeme stehen seit ihrer Einführung vor der Herausforderung sich immer wieder an die Änderungen der sich schnell wandelnden und wachsenden IT- und Systemlandschaften anzupassen. Zum einen ist die Anzahl der möglichen (Kunden-) Kommunikationskanälen in den letzten Jahren stark gewachsen, zum anderen ist das Datenaufkommen in diesen Kanälen enorm gestiegen. Unternehmen, welche aktuell CRM-Konzepte und -Systeme einsetzen, sehen sich also damit konfrontiert, technische Weiterentwicklungen sinnvoll einzusetzen und dabei die Effizienz für eine systematische Gestaltung und Optimierung in der Kundenansprache zu erhöhen.
Getreu dem Motto „Der Kunde ist König“, wird die Kundenzufriedenheit in Zeiten von Globalisierung, hohem Wettbewerbsdruck und geringer Markentreue immer relevanter für das wirtschaftliche Bestehen von Unternehmen. Somit bilden die Kunden das Zentrum jeder Unternehmung und gleichzeitig die Basis für den Unternehmenserfolg. Kundenbeziehungsmanagement-Systeme sollen durch die Sammlung, Speicherung und Aufbereitung von Kundendaten eine 360-Grad-Betrachtung und somit eine gezieltere Ansprache des Kunden ermöglichen.

Social Media Authority: How to Make a Living via Social Media Internet Marketing. YouTube Reviews & Social Media Consulting Management.

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– 3 ways to find the best and the most profitable niches for this business model
– The top 3 biggest niches to target and some of the best categories under these niches
– How to find the perfect product to review
– The exact 4 point criteria that I use to evaluate the potential of the product
– How to find the product and get your affiliate links
– How to do a simple research so you’ll know what to say in your product review
– The only tool you need in order to record product reviews
– The 7 step process (with example) for creating an effective product review
– How to upload and optimize your video for maximum YouTube SEO power
– How to rank your website with 5 minutes of work (clue: let others do the work for as cheap as possible)

– Why the old way of doing social media consulting is probably not for you
– How to new and smart way works and how you can profit from it
– How to provide social media services without being an expert
– How to never even touch a client’s single social media account and still make money off of it
– Some examples of packages to offer
– The unrefusable offer and how this can make you more than $1,000 per package
– The top 5 ways to find the best clients to work with…
– 4 ways to make more money


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