Marketing: An Introduction (13th Edition)

For undergraduate courses on the Principles of Marketing.


An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.


The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.


Also Available with MyMarketingLabTM

This title is also available with MyMarketingLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:


0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package


Package consists of:

  • 013414953X / 9780134149530 Marketing: An Introduction
  • 0134132351 / 9780134132358 MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction


Make Money Online Book 1: An Introduction to Internet Marketing and making money Online from your home

The World Wide Web or simply the Net (Internet) has given us many beneficial and unique advantages in marketing our goods and services. The internet technology enabled the entire world to be connected with each other in a matter of seconds through the computers. In terms of online businesses, the internet has provided a global platform or marketplace where goods and services are now being bought and sold by almost anyone and in any part of the world.
With internet marketing, all types of businesses now enjoy lower costs of advertisements and marketing. The Internet’s interactive nature has benefited business marketing through instant responses and the ability to get response and results in the fastest possible way. Furthermore, internet marketing has brought and tied together all the aspects of marketing namely creativity, technicality, advertisement, sales and product development.
Internet marketing is cheap in terms of cost and this has enabled businesses to save on their cost of advertising and reach their target market or audience. The businesses now spend a small fraction of the cost of traditional advertisements, thereby allowing them to operate at better profits. Now customers are able to conduct research before buying products in the most convenient way. This also makes them more appealing to their clients because they can provide results in a very short span of time.

Get this book and get more.

Work from Home Headhunter: eBOOK INTRODUCTION

This is a FREE INTRODUCTION to help determine if you are a fit for the 10 Week/10 Chapter Course. The full course work in “Work from Home Headhunter” will be available on Amazon soon. In the meantime, this E-book is a BRIEFreview & INTRODUCTION into the process of “How To Become a Headhunter from Home.”

This Introduction lays the foundation for a 10 Week/10 Chapter Course that serves as a “Guide” and “Mentor” to help you become a successful home-based recruiter. The author is an industry expert with over a decade of experience in headhunting from home, and speaks from personal experience.

“Recruiting is a booming $130 Billion Industry.” (*Talent Acquisition Factbook)

“Join the ranks of home based recruiters who are learning how to profit, while helping people find new jobs!” (Headhunting Housewives)

“Home Based Recruiters have discovered one of the best ways to earn corporate money without leaving their home office. Headhunting is one of the few businesses you can start needing only a phone, internet connection, and laptop to start making money within weeks from the first client contract!” (Work at Home Recruiter)

Read some additional quotes on the industry from, and other industry resources:

“Some of the Richest People in the City are Headhunters” (eFinancial Careers)

“…the only job on the list, where most, not some, are earning six figures” (Americas Most Surprising Six-Figure Jobs; Forbes)

“but the real story is the huge jump in revenues from LinkedIn’s recruiting services, Hiring Solutions. (Forbes)

“Social Recruiting Goes Wild” (Forbes)

“Companies pay top dollar when it comes to talent acquisition, and headhunters are getting rich filling this need!” (Diane O’Brien, Executive Recruiter)

“Everyone knows that traders, bankers, and lawyers are big money earners, but who are these wealthy recruiters?” (eFinancial Careers)

Visit for FREE live tutorials by the author.

Traffic and Random Processes: An Introduction

This book deals in a basic and systematic manner with the fundamentals of random function theory and looks at some aspects related to arrival, vehicle headway and operational speed processes at the same time. The work serves as a useful practical and educational tool and aims at providing stimulus and motivation to investigate issues of such a strong applicative interest. It has a clearly discursive and concise structure, in which numerical examples are given to clarify the applications of the suggested theoretical model. Some statistical characterizations are fully developed in order to illustrate the peculiarities of specific modeling approaches; finally, there is a useful bibliography for in-depth thematic analysis.

How to Sell on Amazon: Introduction to Selling on Amazon: Practical Guide with Effective Tips to Make Money Online by Selling Things You Don’t Need (Side Income, Passive Income, Financial Freedom)

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Hey, wanna raise some extra bucks from selling stuff you can usually get almost for free? There you have it!

How to Sell on Amazon

Introduction to Selling on Amazon: Practical Guide with Effective Tips to Make Money Online by Selling Things You Don’t Need

Whether one is looking for a stable second income or just looking to get rid of some personal, unwanted junk, there is one really great place to start: That’s right! Amazon® is more than just an online discount store. Many products on Amazon® are not sold by the Amazon® corporation itself, but by small companies or even individuals looking to make some extra money from home. This also includes many products in various conditions that have already been used.

However, a large percentage of individuals selling on Amazon® are not just looking to get rid of old, personal stuff they no longer want. Most are looking for a sizable income, from few hundred extra dollars a month to a steady income or a living. Is it even possible? Yes, of course it is! It’s a lot of work and dedication, and one can expect to put in hours similar to a full-time job to make it work, but it can be done. This guide is a great starting point for someone looking to get in on being a seller on Amazon®. After all, Amazon® is the online shipping giant of the world with more than a 366% increase in sales so far in 2016 alone according to CNN Money. That’s even after the shipping giant took in more than over $100 billion in 2015 alone. It’s time to get in on this stash of cash.

What will you learn from my book?

  • What’s Amazon and Why is is amazing
  • Possibilities you have working with Amazon
  • Important tips and tricks
  • Effective conduct rules that will help you with your sales
  • … and more! 🙂

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