In 2013, my team and I created a new business in just several weeks that went on to generate tens of thousands of sales around the globe. Over 90% of these sales came directly from our efforts building and optimising advertising campaigns on Facebook. We made our fair share of mistakes along the way, but learned a huge amount about the processes required to be successful and drive people to click and convert.
Dimitris and I have put these processes, methods, and pitfalls to avoid, into this book. We provide a step by step guide to Facebook advertising that covers everything we think you need to know to be able to build successful Facebook advertising campaigns that produce results, including:
– Which features are most important.
– How to create targeted audiences, whether you’re starting out or already have a substantial company.
– How to position your product or service and produce effective adverts that people want to click.
– How to optimise effectively.
– And lots more.
In each section, we focus on the principal features, processes and best practices that will enable you to go out and hit your advertising goals. Though our context for the book is advertising on Facebook, we fully expect that you’ll be able to apply what you learn here to other platforms, such as Google Adwords. Having said that, bear in mind that Facebook is a rapidly evolving advertising platform and we don’t aim to cover every single feature. Our aim is to equip you with the knowledge, confidence and determination to easily understand and make use of any new advertising feature or concept you encounter.
We’ve kept things straight forward, sticking to the simplest formats possible: bullet points, lists, walkthroughs and, of course, plenty of examples.