The Tour Manager Handbook : A Comprehensive Guide to Operating an Experiential Marketing Tour

Whether you are a marketing professional interested in learning more about the unique world of Experiential Marketing, a current Tour Manager, or someone who might be interested in this crazy and wonderfully exciting career, this handbook will walk you through the day-to-day routine of operating a successful Experiential Marketing tour. The recommendations in this book are based on direct firsthand experience from years of lessons learned in the field.