The Essentials of Online Marketing: Basics for Beginners (Business Basics for Beginners Book 37)

There are many different approaches to marketing but all involve a few essential elements for success. It’s easy to get caught up in all the type whenever new technology is released, but some tried and tested tactics work reliably all the time and should therefore be the foundation for your marketing mix.

In this guide, you will learn the basics regarding the most successful marketing methods, online and offline, that can help you build your brand and business and start earning the level of profits you need to succeed.
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Table of Contents

What’s in This Guide


Chapter 1: Knowing Your Niche

Chapter 2: Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound

Chapter 3: Social Media Marketing – Socialize with Your Fans and Followers

Chapter 4: Mobile and SMS Marketing – Profiting from the Mobile Revolution

Chapter 5: Content Is King – The Basics of Content Marketing

Chapter 6: Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox

Chapter 7: Direct Marketing – The Traditional Approach

Chapter 8: Offline Marketing and Why It’s Still Important

Chapter 9: Search Engine Marketing – Climbing the Search Engine Results Pages

Chapter 10: Selling Other People’s Products for a Commission with Affiliate Marketing

About the Authors

Joan Mullally is a leading online marketer and the author of more than 100 how-to guides. A former student of Pulitzer-Prize winning author Frank McCourt, who was also her teacher training supervisor, she combines clear writing with actionable steps to get the results you need to succeed in business and marketing.

Thomas Michaels is an online marketing media expert who loves to help readers make the most of the new and available technology to market successfully online. He is the author of more than 30 guides and online courses.

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Smart City – Future City?: Smart City 2.0 as a Livable City and Future Market (essentials)

The concept of a livable smart city presented in this book highlights the relevance of the functionality and integrated resilience of viable cities of the future. It critically examines the progressive digitalization that is taking place and identifies the revolutionized energy sector as the basis of urban life. The concept is based on people and their natural environment, resulting in a broader definition of sustainability and an expanded product theory. Smart City 2.0 offers its residents many opportunities and is an attractive future market for innovative products and services. However, it presents numerous challenges for stakeholders and product developers.

Join Me: Planning, Negotiating, and Realizing Your Work-from-Home Vision (HiTech Essentials Guides Book 1)

This guide is intended for the millions of non-public-facing workers who needlessly slog their way through traffic gridlock twice a day, only to work in relative isolation inside cubicles, crowded call centers, or other unrewarding office spaces.

It’s for people who believe that they could perform their current job just as or more effectively from home, but are uncertain about the steps involved in planning, negotiating, and realizing their work-from-home vision.

The guide contains true stories about remote-work experiences, as well as a work-from-home negotiation survival kit, and 10 fact-finding missions to help ensure that working from home is a good fit for you.

*This guide is not* a resource list of home-based business opportunities, or careers that can be performed at a distance. Nor is it for individuals seeking a means of escape from a negative work situation. It is also not a blueprint for gaming the system so that you can get paid to hang out at home or avoid work.

Digital Marketing: The Definitive Beginner’s Bundle: How To Establish Your Presence Online And Reach A LOT Of Customers With These Essentials Guides (Internet … Marketing, Facebook Marketing, Copywriting)

Digital Marketing:The Definitive Beginner’s Bundle

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Book #1: Internet Marketing: 13 Proven Online Marketing Strategies To Get More Customers And Make More Money

This book is a all-in-one packed beginner’s guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. It covers a wide array of topics such as content marketing, article marketing and blogging, podcasting and video marketing, Kindle marketing, email marketing, forum marketing, PPC advertising (Facebook ads), seach engine marketing (SEM), press release marketing and online classified advert marketing.

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  • #1 Blogging
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  • #3 Podcasting
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  • #5 E-Mail Marketing
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  • #8 Social Media Marketing
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  • Getting You To A Quick Start
  • Facebook Pages – Kick Start Your Marketing Campaign
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  • Facebook Groups And How To Make The Most Out Of Them
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In this book you will learn what copywriting actually is and why you are leaving so much on the table, should you not learn such a skill. As a beginner copywriter you will have to cover a lot of ground before you are able to produce great copy. Fortunately, we will go through some MUST know things that everyone starting out their copywriting journey ought to know.

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  • Copywriting 101: Understanding the Concept of Copywriting
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  • Copywriting Ethics: Staying True To Your Values

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