There are many different approaches to marketing but all involve a few essential elements for success. It’s easy to get caught up in all the type whenever new technology is released, but some tried and tested tactics work reliably all the time and should therefore be the foundation for your marketing mix.
In this guide, you will learn the basics regarding the most successful marketing methods, online and offline, that can help you build your brand and business and start earning the level of profits you need to succeed.
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Table of Contents
What’s in This Guide
Chapter 1: Knowing Your Niche
Chapter 2: Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound
Chapter 3: Social Media Marketing – Socialize with Your Fans and Followers
Chapter 4: Mobile and SMS Marketing – Profiting from the Mobile Revolution
Chapter 5: Content Is King – The Basics of Content Marketing
Chapter 6: Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox
Chapter 7: Direct Marketing – The Traditional Approach
Chapter 8: Offline Marketing and Why It’s Still Important
Chapter 9: Search Engine Marketing – Climbing the Search Engine Results Pages
Chapter 10: Selling Other People’s Products for a Commission with Affiliate Marketing
About the Authors
Joan Mullally is a leading online marketer and the author of more than 100 how-to guides. A former student of Pulitzer-Prize winning author Frank McCourt, who was also her teacher training supervisor, she combines clear writing with actionable steps to get the results you need to succeed in business and marketing.
Thomas Michaels is an online marketing media expert who loves to help readers make the most of the new and available technology to market successfully online. He is the author of more than 30 guides and online courses.