The Essentials of Online Marketing: Basics for Beginners (Business Basics for Beginners Book 37)

There are many different approaches to marketing but all involve a few essential elements for success. It’s easy to get caught up in all the type whenever new technology is released, but some tried and tested tactics work reliably all the time and should therefore be the foundation for your marketing mix.

In this guide, you will learn the basics regarding the most successful marketing methods, online and offline, that can help you build your brand and business and start earning the level of profits you need to succeed.
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Word count=11,396 words
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Table of Contents

What’s in This Guide

Introduction

Chapter 1: Knowing Your Niche

Chapter 2: Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound

Chapter 3: Social Media Marketing – Socialize with Your Fans and Followers

Chapter 4: Mobile and SMS Marketing – Profiting from the Mobile Revolution

Chapter 5: Content Is King – The Basics of Content Marketing

Chapter 6: Email Marketing – Getting Your Message Straight to Your Prospect’s Inbox

Chapter 7: Direct Marketing – The Traditional Approach

Chapter 8: Offline Marketing and Why It’s Still Important

Chapter 9: Search Engine Marketing – Climbing the Search Engine Results Pages

Chapter 10: Selling Other People’s Products for a Commission with Affiliate Marketing

Conclusion
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About the Authors

Joan Mullally is a leading online marketer and the author of more than 100 how-to guides. A former student of Pulitzer-Prize winning author Frank McCourt, who was also her teacher training supervisor, she combines clear writing with actionable steps to get the results you need to succeed in business and marketing.

Thomas Michaels is an online marketing media expert who loves to help readers make the most of the new and available technology to market successfully online. He is the author of more than 30 guides and online courses.

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Smart City – Future City?: Smart City 2.0 as a Livable City and Future Market (essentials)

The concept of a livable smart city presented in this book highlights the relevance of the functionality and integrated resilience of viable cities of the future. It critically examines the progressive digitalization that is taking place and identifies the revolutionized energy sector as the basis of urban life. The concept is based on people and their natural environment, resulting in a broader definition of sustainability and an expanded product theory. Smart City 2.0 offers its residents many opportunities and is an attractive future market for innovative products and services. However, it presents numerous challenges for stakeholders and product developers.

Join Me: Planning, Negotiating, and Realizing Your Work-from-Home Vision (HiTech Essentials Guides Book 1)

This guide is intended for the millions of non-public-facing workers who needlessly slog their way through traffic gridlock twice a day, only to work in relative isolation inside cubicles, crowded call centers, or other unrewarding office spaces.

It’s for people who believe that they could perform their current job just as or more effectively from home, but are uncertain about the steps involved in planning, negotiating, and realizing their work-from-home vision.

The guide contains true stories about remote-work experiences, as well as a work-from-home negotiation survival kit, and 10 fact-finding missions to help ensure that working from home is a good fit for you.

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Digital Marketing: The Definitive Beginner’s Bundle: How To Establish Your Presence Online And Reach A LOT Of Customers With These Essentials Guides (Internet … Marketing, Facebook Marketing, Copywriting)

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