Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; that’s the largest product launch in history. A platform shift took place in 2011-for the first time, sales of sm
Mobile Marketing Strategy For Business is your guide to mobile marketing for business, covering website design, SEO, app-building, and the planet’s top social media, video and location-based apps including Facebook, Twitter, FourSquare, YouTube and Yelp. This book provides simply-written expert tips, sharing secrets about how to build your brand through mobile marketing, attract and engage with customers, and increase sales.
Mobile Marketing: The Facts:
- Of the 5.1 billion cell phone owners on Earth, over 1 billion own smartphones (Marketing Association Asia, 2011).
- 90% of smartphone users in the US use their mobile device to check e-mail and browse the web (Pew Internet and American Life Project).
- By 2015, more Americans will access the internet through mobile devices than through desktop computers (IDC).
- Mobile marketing will account for 15.2% of global online ad spend by 2016 (Berg Insight, 2012).
- Mobile coupons get 10 times the redemption rate of traditional coupons (Mobile Marketer, 2012).
- 44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
The Mobile Marketing Boom
Mobile marketing gives brands hyper-targeted access to a captive audience of billions. It produces more immediate responses and a higher response rate than any marketing method ever seen before. And as the proliferation of smartphone and tablet use continues in modern society, more companies than ever are hopping on the wave that is rolling along at a faster and more impactful pace than ever.
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Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.
App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?
That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction
Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.
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“Apps That Earn” Series BOOK 1 (Shipping & Inventory)
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Whether you’re a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store’s most prominent publishers.
- Learn about the App Store and how Apple’s mobile devices function
- Follow guidelines for vetting and researching app ideas
- Validate your ideas with customers — and create an app they’ll be passionate about
- Assemble your development team, understand costs, and establish a workable process
- Build your marketing plan while you develop your application
- Test your working app extensively before submitting it to the App Store
- Assess your app’s performance and keep potential buyers engaged and enthusiastic
Three Myths About Building iPad/iPhone Apps
1. Being Artistically or Technically Challenged Makes You Useless
Roughly 30-40% of your app is about thinking including researching, a disciplined approach to talking to potential customers about your idea, and “mocking” your app in easy to use software tools. Even if you don’t know how to design or develop an app, there’s much to do before formally building it.
2. It’s Impossible to Find People to Build an App
Today, there are mobile-specific resources available, which will make finding those that can help build your app much easier. And knowing the right questions to ask will allow you to be clear about how much your app will cost and how long it will take to build.
3. Marketing Occurs Once the App is Available
Starting your marketing earlier will help development and vice versa. Following the right steps to start developing and marketing your app at the same time will make your app considerably more successful once it launches.
- Used Book in Good Condition
I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to:
– Get 1,000,000+ downloads from mobile app store marketing
– Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring
– Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing
– Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses
– Create a successful mobile app business
I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses.
You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I’ve coached.
This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs.
I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today.
The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business.
Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!
Here are some of the most common types of apps that get planned and promoted using this book: games, especially puzzle game apps, productivity apps, social apps, photo sharing apps, business apps, and event planning apps.
Who this book is ideal for: this book is ideal for first-time mobile app entrepreneurs. It is best to get this book before you start working on your mobile app because this book can give you many strategies or tell you about many pitfalls for your app that you may not foresee if this is your first app business.
Go ahead, and get the book, and let’s get you on the road to mobile app success.