Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics)

THE DEFINITIVE GUIDE TO NEXTGENERATION DIGITAL MEASUREMENT: INDISPENSABLE INSIGHT FOR BUILDING HIGH-VALUE DIGITAL EXPERIENCES!

  • Helps you capture the knowledge you need to deliver deep personalization at scale
  • Reflects today’s latest insights into digital behavior and consumer psychology
  • For every digital marketer, analyst, and executive who wants to improve performance

To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simplyaren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers allyou need to create richer, more compelling digital experiences.

 

For more than a decade, Angel has helped leading global enterprises succeed at digital. This bookreflects all he’s learned. You’ll find valuable guidance on understanding visitor intent… creatingcustomer taxonomies… digital segmentation… integrating VoC research… and using behavioralanalysis and controlled experiments to investigate what drives customer choice.

 

Angel will help you measure the value of every digital interaction more accurately, identify specificdigital behaviors that predict success, and create a comprehensive measurement paradigm thatintegrates all your digital spaces.

 

With flawed tools and siloed analytics, you’re blind to what’s really happening online. But you don’thave to be. Gary Angel will help you make the invisible visible… actionable… profitable.

 

Most common digital metrics are virtually useless. They measure the wrong things in the wrong ways. They don’t link digital activity to customer attitudes and behaviors. They don’t work well with today’s powerful analytics tools. Above all, they don’t help you improve your performance.

 

This book gives you a better way.

 

Gary Angel, leader of Ernst & Young’s pioneering Digital Analytics practice, presents a comprehensive framework for capturing the right data the right way, so you can comprehend digital behavior at a far deeper level.

 

Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.

 

More rigorous, integrated, and usable than any competitive book, Measuring the Digital World will help you create, deliver, and consume digital information with unprecedented sophistication. Whether you’re a digital analyst, marketer, user experience designer, or executive, you’ll find it indispensable.

 

Why conventional digital metrics are arbitrary and misguided

Refocus on what you need to know, not what you don’t

 

Capture the “why”

Integrate VoC research and behavioral data to build better, richer, more accurate segments

 

Go beyond snapshots: understand your customer’s entire digital experience

Understand how your customers’ views and behaviors evolve over time

 

Segment in three dimensions for a multichannel world

Treat each channel as part of a larger, integrated, sequential journey

 

All in one Digital Marketing: Strategy, Analytics and Research for Business Dummies: A digital marketing book using blogging, Facebook, Twitter, Google and Amazon and many more in 60 Days

Digital marketing is the endorsement of a product or any service and brand or entire company using entirely virtual means such as social media, Facebook, Twitter, LinkedIn, paid media such as Google, Adwords, Email marketing, Email Newsletters or search engine optimizations. Scope of the Book: Today, time has changed and people want information instantly at the click of their fingertips. They are gathering to the web to find products, services and information. In this book will first create a foundation by defining how digital marketing works and identifying its dissimilarities and components. Planning and online marketing strategy will be also discussed which determine your targeted audience and measuring the results of your marketing efforts. Preparation and build a website is crucial for the accomplishment of your online marketing strategy. From creating a site map and building a wireframe to selecting a domain and hosting company will explore the necessary steps for getting your site up and running. For there, we will tackle the key elements for establishing a web presence including making, convincing, online content in the form of articles, social media posts, and online press releases and even email newsletters. Prominent website content is able to only take you so far without having an audience; so will cover how to reach and develop your viewers through victorious search engine marketing including search engine optimization and paid in local search. There is a requirement of harnessing the power of social media including Facebook, Twitter and LinkedIn in addition to blogging to stay your viewers updated, well-versed and engaged and finally will try analyze online advertising in addition to email marketing to assist or gain precious sales and exposure.

All in one Digital Marketing: Strategy, Analytics and Research for Business Dummies: A digital marketing book using Blogging, Facebook, Twitter, Google and Amazon and many more in 60 Days

Do Not Read This Book If You Hate Customer and Income
To build a successful business, you need to stop doing haphazard acts of marketing. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. Digital marketing is the endorsement of a product or any service and brand or entire company using entirely virtual means such as social media, Facebook, Twitter, LinkedIn, paid media such as Google, Adwords, Email marketing, Email Newsletters or search engine optimizations. This book highlights key elements for establishing a web presence including making, convincing, and online content in the form of articles, social media posts, and and even emails newsletters and research in social media platforms.
Scope of the Book:
Today, time has changed and people want information instantly at the click of their fingertips. They are gathering to the web to find products, services and information. In this book will first create a foundation by defining how digital marketing works and identifying its dissimilarities and components. Planning and online marketing strategy will be also discussed which determine your targeted audience and measuring the results of your marketing efforts. Preparation and build a website is crucial for the accomplishment of your online marketing strategy. From creating a site map and building a wireframe to selecting a domain and hosting company will explore the necessary steps for getting your site up and running. For there, we will tackle the key elements for establishing a web presence including making, convincing, online content in the form of articles, social media posts, and online press releases and even email newsletters. Prominent website content is able to only take you so far without having an audience; so will cover how to reach and develop your viewers through victorious search engine marketing including search engine optimization and paid in local search. There is a requirement of harnessing the power of social media including Facebook, Twitter and LinkedIn in addition to blogging to stay your viewers updated, well-versed and engaged and finally will try analyze online advertising in addition to email marketing to assist or gain precious sales and exposure.
Main theme of the Book:
Chapter: 1 Introduction to Digital Marketing
Chapter: 2 Success Platform
Chapter: 3 Website Optimization for Digital Marketing
Chapter: 4 Social Media Marketing in Broad
Chapter: 5 Facebook for Business Marketing
Chapter: 6 E-Mail Marketing
Chapter 7 Blogging Marketing
Chapter: 8 Digital Marketing Research

MASTERING ONLINE MARKETING – Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, … using web analytics and Google Analytics

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

• Learn more about current trends in Internet marketing, including inbound marketing

• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Marketing: Facebook Marketing For Beginners: Social Media: Internet Marketing For Anyone That Is New To Online Marketing (marketing strategy, network marketing, … marketing analytics, marketing books 1)

Master the Art of Social Media Marketing!

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Do you need to know more about social media? Can internet marketing change your business prospects? Do you want to increase your web presence?

If so, then Marketing: Facebook Marketing for Beginners – Social Media: Internet Marketing for Anyone That Is New To Online Marketing is the book for you. You’ll learn the secrets of Web Marketing, Email Marketing, and Social Media Marketing.

This helpful book explains why social marketing is so important and provides 4 Simple Steps to Social Media Marketing Success. A special section on Facebook Marketing explains everything from Creating a Facebook page to the Facebook Exchange (FBX). You’ll learn to create classic ads, host contests, promote posts, and sponsor stories.

Marketing: Facebook Marketing for Beginners – Social Media: Internet Marketing for Anyone That Is New To Online Marketing is available for Download Now.

Download Marketing: Facebook Marketing for Beginners – Social Media: Internet Marketing For Anyone That Is New To Online Marketing Now for Instant Reading by Scrolling Up and Clicking the “Buy” Button

Start building the audience your products and services truly deserve!

Happy reading!

Facebook Marketing Like I’m 5: The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics

“Facebook Marketing Like I’m 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your ‘magic’ out to the world. If you’re looking to build a strong, authentic, and respected presence on Facebook, then this book is certainly for you.”

***** Matt Cartagena, Co-author of “Accelerate”

“What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find.”

***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group

“Facebook Marketing Like I’m 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you’ll find tidbits and hacks that will give you a whack on the side of the head.

***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers

Make no mistake; this is no ‘Facebook for dummies.’ We wrote ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners. They want results now and don’t want to wait months to get profitable on Facebook.

This is a practical book. The end product is an actionable roadmap for a total makeover of your Facebook business strategy, which will take you from zero to a Facebook marketing hero pronto.

‘Facebook Marketing Like I’m 5’ takes you through the strategic process of designing, building and maintaining an optimal Facebook business presence. You will also learn how to attract new customers, by building a magnetic Facebook community around your own unique brand of content. You’ll learn how to gather not just Likes – but the right kind of Likes – that can move your business ahead and bring you profits.

‘Facebook Marketing Like I’m 5’ features dozens of free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) big and small business Facebook strategies.

What you’ll learn in this book

There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing or overly granular. ‘Facebook Marketing Like I’m 5’ is designed to be clear and easy to follow. It’s built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.

This book will show you how to:

– Choose the right Facebook settings for your business

– Use actionable worksheets and templates to develop and execute your Facebook marketing plan

– Choose which free marketing plugins, apps, and CTAs to use

– Optimize your Facebook profile and content

– Boost your organic engagement

– Identify the right advertising tools for your business

– Build targeted user profiles

– Use Facebook’s Ad Manager

– Attract fans to your content

– Get new Likes and convert them into leads

– Track and measure success

– Use Facebook Custom Audiences for hyper-targeting and remarketing

– Avoid common Facebook marketing mistakes and pitfalls

Who is this Book for?

– Business owners

– Entrepreneurs and startups

– Brands and corporations

– Celebrities, authors, artists, public personalities

– Bloggers

– Marketing and social media professionals

– Students

We want to make this book as easy to understand as possible so we included plenty of screenshots, templates, worksheets, and step-by-step instructions you can use while reading it. We know that Facebook marketing takes thought and work, but that doesn’t mean that you can’t have fun while you’re doing it.