When Talent Isn’t Enough: Business Basics for the Creatively Inclined


In When Talent Isn’t Enough copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today’s most prominent creative
professionals on how to run a thriving freelance business. Whether you freelance on the side or work full-time as a self-employed professional, this information-packed business book offers a non-technical, easy to read way to learn all of the basic information you need to know. It covers all aspects of launching and managing a successful business for
any creative entrepreneur or solo practitioner.

When Talent Isn’t Enough offers savvy and easy-to-apply business advice for writers, designers and artists who want to:

Run a profitable, fulfilling businessCultivate lasting client partnershipsMarket themselves alongside seasoned pros, in-house talent and established agenciesUnderstand the legalities of doing businessSpearhead hassle-free accounting and bookkeeping practicesOvercome challenging situations with clientsEmbrace self-promotion as a solo professional


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