When Talent Isn’t Enough: Business Basics for the Creatively Inclined

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In When Talent Isn’t Enough copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today’s most prominent creative
professionals on how to run a thriving freelance business. Whether you freelance on the side or work full-time as a self-employed professional, this information-packed business book offers a non-technical, easy to read way to learn all of the basic information you need to know. It covers all aspects of launching and managing a successful business for
any creative entrepreneur or solo practitioner.

When Talent Isn’t Enough offers savvy and easy-to-apply business advice for writers, designers and artists who want to:

Run a profitable, fulfilling businessCultivate lasting client partnershipsMarket themselves alongside seasoned pros, in-house talent and established agenciesUnderstand the legalities of doing businessSpearhead hassle-free accounting and bookkeeping practicesOvercome challenging situations with clientsEmbrace self-promotion as a solo professional

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